At a Glance
- Tasks: Lead and optimise digital marketing campaigns across multiple platforms to drive high-quality leads.
- Company: Join a forward-thinking education organisation dedicated to changing lives through impactful solutions.
- Benefits: Enjoy 25 days annual leave, flexible benefits, and a supportive work environment.
- Other info: Dynamic workplace with opportunities for professional growth and development.
- Why this job: Make a real difference in education while advancing your marketing career with great mentorship.
- Qualifications: Experience in paid media and strong analytical skills are essential for success.
The predicted salary is between 39000 - 45000 € per year.
Department: Student Recruitment and Marketing
Location: Greenford (On-Site)
Salary: £39,000 - £45,000
Type of Contract: Permanent/ Full Time
Our Vision: Changing Lives through Education
The Role: The Digital Marketing Manager ensures consistent and compelling brand positioning across all channels, while aligning marketing efforts with overall business objectives. You will have a strong passion for education, combined with a solid marketing background. This position plays a critical role in advancing GBS’s mission to deliver impactful educational solutions across diverse sectors and audiences.
This role is not eligible for visa sponsorship!
What the Role Involves:
- Paid Media & Digital Campaign Management: Lead, manage, and optimise multi-channel digital marketing campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta (Facebook & Instagram) to drive high-quality leads and maximise ROI.
- Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
- Budget Management & ROI Optimisation: Manage campaign budgets effectively to maximise ROI, cost-efficiency, and overall campaign performance.
- Audience Targeting & Segmentation: Design and execute precise targeting strategies to reach mid-career professionals and senior-level decision-makers across relevant industries.
- Creative Development & Copywriting: Create compelling ad copy and collaborate with design and content teams to produce high-impact, conversion-focused creatives.
- Budget & Vendor Management: Manage marketing budgets and relationships with external agencies, designers, and media partners to ensure cost-effective and high-quality delivery.
- Centralised Marketing Content Management: Establish and manage a single source of truth for all marketing content, assets, and campaign materials. Oversee marketing asset libraries and DAM systems to ensure consistency, version control, and compliance.
- Brand Management: Strengthen and maintain consistent brand positioning, messaging, and visual identity across all communication channels and touchpoints.
- Lead Nurturing Alignment: Work closely with internal stakeholders to align paid media campaigns with lead follow-up strategies and email marketing initiatives to improve conversion rates.
- Data Analysis & Visualisation: Utilise Power BI to monitor channel performance, lead quality, and conversion trends to support data-driven decision-making.
- Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as Salesforce CRM, Google Tag Manager, and Google Analytics.
About You:
- Paid Media Expertise: Substantial experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
- Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL, and conversions.
- Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training, or industry-specific sectors.
- Data & Analytical Skills: Strong analytical and reporting capabilities with hands-on experience using Google Analytics, Google Tag Manager, CRM, and Power BI.
- Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Collaboration: Ability to work independently while effectively collaborating with cross-functional and international teams.
What we offer:
- 25 days annual leave, plus 8 public holidays
- 1-day extra leave per year of service, up to a maximum of 5 days
- Workplace pension scheme
- Tuition reimbursement for career development courses
- Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
- Perks@Work discounts platform, wellbeing centre and much more
- Reward and recognition programme
- £500 award employee referral scheme
- Discretionary annual performance bonus
GBS has been a good place for professional growth. I have received great support from managers and colleagues who have encouraged me to develop new skills and take on more senior roles. Their mentorship has been invaluable to help me advance in my career.— Barbara Vargas (Professional Services Employee)
GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.
Digital Marketing Manager in London employer: Gedu Global
At GBS, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters professional growth and development. Located in Greenford, our team enjoys a range of benefits including generous annual leave, flexible working options, and a commitment to diversity and inclusion, all while contributing to our mission of changing lives through education. Join us to be part of a supportive environment where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission, especially in education and marketing. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with Google Ads, LinkedIn Ads, and Meta platforms, as well as any relevant achievements in digital marketing that align with our mission.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about education and how your marketing expertise can help us change lives. Be genuine and let your personality shine through!
Showcase Your Data Skills:Since data analysis is key for this role, include examples of how you've used tools like Google Analytics or Power BI to drive marketing decisions. We love seeing how you’ve turned data into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Gedu Global
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around Google Ads, LinkedIn Ads, and Meta platforms. Be ready to discuss specific campaigns you've managed and the results you've achieved, as this will show your expertise and passion for the field.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis tools like Google Analytics and Power BI in your previous roles. Highlight any instances where your analytical skills led to improved ROI or campaign performance, as this is crucial for the role.
✨Demonstrate Your Creative Side
Since creative development and copywriting are key parts of the job, think of examples where you've crafted compelling ad copy or collaborated with design teams. Bring along samples if possible, as this can really set you apart from other candidates.
✨Align with Their Vision
Familiarise yourself with GBS’s mission to change lives through education. Be prepared to discuss how your values align with theirs and how you can contribute to their goals. This shows that you're not just looking for a job, but that you're genuinely interested in making an impact.
