Student Recruitment Advisor - Lead Qualification in Wales

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About GEDU

GEDU Global Education is a leading international education group dedicated to empowering students worldwide through high-quality, accessible learning opportunities. With a diverse portfolio of institutions across the UK and globally, GEDU is committed to innovation, academic excellence, and a student-first approach.

Role Purpose

As a Student Recruitment Advisor, you will be the first point of contact for prospective students enquiring from the UK and EU regions. Your primary role will be to qualify leads based on the entry criteria of each institution within the GEDU network and guide eligible prospects toward the next stages of the admissions process. This role requires strong communication and consultative sales skills to engage with prospective students, assess their suitability and ensure every prospective student receives a professional and positive experience that reflects GEDU’s standards.

Role And Responsibilities

• Qualify leads generated through digital marketing, outreach, and remarketing channels based on institutional entry criteria for UK and Europe region.
• Engage with and nurture prospective students via phone, email, WhatsApp and virtual platforms, providing accurate information about GEDU’s programs and institutions.
• Maintain detailed and accurate records of all interactions in the CRM system to ensure clear tracking and follow‑up, including contact information, enquiries, and outcomes.
• Identify prospects’ academic and career goals to recommend the most suitable programs with GEDU portfolio.
• Manage the lead pipeline effectively to maximize conversion opportunities within the same brand or cross‑sell to other brands within GEDU.
• Collaborate closely with Admissions and Marketing teams to ensure consistent communication and smooth handover of qualified leads.
• Contribute feedback on lead quality and marketing campaign performance to enhance conversion rates.
• Participate in training and development sessions to strengthen programme knowledge and sales effectiveness.
• Showcase the unique features and benefits of GEDU programs, highlighting strengths such as faculty expertise, industry connections, and experiential learning opportunities.
• Maintain ongoing communication with prospective students to keep them engaged and informed throughout the admissions process.
• Assist with special projects and initiatives related to student recruitment and enrolment management as needed.

Essential Skills And Experience

• Sales Acumen: Identify the needs and goals of prospective students and recommend suitable programs. Utilize effective selling techniques to achieve enrolment targets.
• Communication Skills: Ability to effectively communicate with prospective students through various channels including in‑person interactions, phone calls, emails, and other platforms.
• Customer Service Skills: Provide exceptional customer service to prospective students by addressing their enquiries, concerns, and needs in a timely and professional manner.
• Active Listening: Listen attentively to the needs and concerns of prospective students and respond with tailored solutions and support.
• Attention to Detail: Assess lead eligibility accurately based on programme and visa requirements.
• Time Management: Efficiently manage time and resources to prioritise tasks, follow up with leads, and meet recruitment goals within deadlines.
• Goal Orientation: Set ambitious recruitment targets and work diligently to achieve or exceed them, while maintaining a focus on student success and satisfaction.
• Resilience and Persistence: Demonstrate resilience and persistence in the face of rejection or challenges and maintain motivation to meet recruitment targets.
• Course/Programme Knowledge: Maintain in‑depth and up‑to‑date knowledge of GBS programmes, including course content, admissions requirements, and career outcomes.
• Collaboration: Team player who can work effectively across marketing, admissions, and operations teams.
• Tech Proficiency: Experience using CRM systems (e.g., Zoho CRM) and MS tools.

Key Performance Indicators (KPIs)

• Lead qualification accuracy and conversion rates.
• Response and follow‑up turnaround times.
• CRM data quality and process adherence.
• Continuous improvement of recruitment and cross‑brand process and operations.
• Pipeline management.
• Achievement of monthly and quarterly enrolment targets.

Other Information

The Student Recruitment Advisor will also be expected to demonstrate their commitment:

• to GEDU values and regulations, including equal opportunities policy.
• to GEDU Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GEDU Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

This job description is not exhaustive. Duties and responsibilities may evolve in line with organisational needs.