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- Tasks: Lead and develop B2C and B2B marketing strategies while managing a dynamic team.
- Company: Join a fast-growing London-based travel business with exciting opportunities.
- Benefits: Enjoy hybrid working, generous leave, private healthcare, and attractive flight concessions.
- Why this job: Be part of a strategic team driving success in the travel industry with impactful marketing.
- Qualifications: Proven senior marketing experience and a background in tour operations are essential.
- Other info: Excellent salary negotiable for the right candidate; apply now to join our adventure!
The predicted salary is between 43200 - 72000 £ per year.
We are excited to be working with this London based travel business who are seeking an ambitious Senior Marketing Manager to join their team on a permanent basis. The Senior Marketing Manager will oversee and develop all B2C and B2B marketing channels, collaborating with both internal teams and external partners. You will be effectively leading a team and providing support, development, and coaching to ensure they meet their individual goals and contribute to wider business KPIs.
To be considered for this role, you must have proven experience in a senior marketing position, along with a background in tour operations.
The role:
- Develop and execute comprehensive B2B and B2C marketing strategies
- Management of on and offline marketing channels
- Leading, mentoring and supporting a small team of Marketing Executives
- Managing relationships with external marketing agencies
- A good understanding of PPC and SEO marketing
- Maintain and enhance website functionality, design, and user experience
- Management of partnerships marketing activity
- Working closely with senior management on the sales analysis and marketing activity
You will have:
- Previous experience of working at a senior marketing level
- Tour operating background
- Management experience
- A good understanding of B2B and B2C marketing activity
- Strong communication skills
Additional Information:
- Excellent salary, negotiable for the right candidate
- Hybrid working model - 3 days in the London office and 2 days working from home
- Generous annual leave entitlement plus a day off on your birthday
- Private healthcare after probation
- Attractive flight concessions and other excellent company benefits
This is an amazing opportunity for a strategic and analytical leader and offers the opportunity to join a fast-growing travel company and work closely with senior leadership to drive business success.
Please send your CV to hello@geckotravelrecruitment.co.uk quoting GTR1726, alternatively head to our website for more details and to apply.
Please note that if you do not hear from Gecko Travel Recruitment within 7 days of your application, you have not been successful on this occasion.
Senior Manager, Performance (Digital) Marketing employer: GECKO TRAVEL RECRUITMENT
Contact Detail:
GECKO TRAVEL RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Performance (Digital) Marketing
✨Tip Number 1
Network with professionals in the travel industry, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in B2B and B2C marketing.
✨Tip Number 2
Familiarise yourself with the specific marketing strategies used by successful travel companies. Research case studies or white papers that highlight effective digital marketing campaigns in the tourism sector to demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss your leadership style and how you’ve successfully managed teams in the past. Think of specific examples where you’ve mentored team members or improved team performance, as this will be crucial for the role.
✨Tip Number 4
Showcase your understanding of PPC and SEO by staying updated on the latest tools and techniques. Consider obtaining certifications or completing online courses that can enhance your expertise and make you a more attractive candidate.
We think you need these skills to ace Senior Manager, Performance (Digital) Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in senior marketing roles, particularly in B2B and B2C contexts. Emphasise any relevant tour operations background and management experience to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and analytical skills. Mention specific examples of how you've successfully led marketing teams and developed effective marketing strategies in previous roles.
Highlight Relevant Skills: In your application, clearly outline your understanding of PPC and SEO marketing. Discuss any experience you have with managing relationships with external agencies and how you've enhanced website functionality and user experience.
Showcase Leadership Experience: Detail your experience in leading and mentoring teams. Provide examples of how you've supported team members in achieving their goals and contributed to overall business KPIs, as this is crucial for the role.
How to prepare for a job interview at GECKO TRAVEL RECRUITMENT
✨Showcase Your Leadership Skills
As a Senior Manager, you'll be expected to lead and mentor a team. Be prepared to discuss your previous management experiences, how you've supported team members in achieving their goals, and any specific examples of successful team projects.
✨Demonstrate Your Marketing Expertise
Make sure to highlight your experience with both B2B and B2C marketing strategies. Discuss specific campaigns you've developed or executed, and be ready to explain the results and learnings from those initiatives.
✨Understand the Company’s Market
Research the travel business and its competitors. Be ready to discuss current trends in the travel industry, particularly in digital marketing, and how you can leverage that knowledge to enhance their marketing efforts.
✨Prepare Questions for the Interviewers
Having insightful questions shows your interest in the role and the company. Ask about their current marketing challenges, team dynamics, or how they measure success in their marketing initiatives.
