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- Tasks: Lead CRM and email marketing initiatives, focusing on HubSpot optimisation and customer journey management.
- Company: Join a rapidly expanding travel business passionate about delivering exceptional customer experiences.
- Benefits: Enjoy hybrid working, 22 days annual leave, and fantastic travel discounts.
- Why this job: Be part of a dynamic team in the travel sector, driving engagement through innovative marketing strategies.
- Qualifications: 4+ years in CRM or Email Marketing, HubSpot expertise, and a passion for travel.
- Other info: Salary up to £40,000; apply with your CV quoting GTR1771.
Gecko Travel Recruitment are delighted to working within a rapidly expanding travel business who are recruiting a CRM Marketing Manager to join their team.
Make sure to apply with all the requested information, as laid out in the job overview below.
The Role:
Reporting into the Head of Online & CRM the successful candidate will focus on leading CRM and email marketing initiatives, with a strong emphasis on HubSpot implementation, optimisation, and integration across the marketing team. It involves designing and managing automated customer journeys, ensuring consistent messaging across multiple touchpoints, and leveraging customer data for dynamic segmentation and personalised communications. A key responsibility is planning, executing, and optimising segmented email campaigns across the full customer lifecycle, while also overseeing assistants in campaign creation, testing, scheduling, and reporting. Continuous improvement is driven through A/B testing, journey mapping, and data-led optimisation to enhance performance and engagement.
You Will Have:
* A minimum of 4 years\’ experience in a CRM or Email Marketing role
* Expert in Hubspot
* Experience in managing and optimising CDP\’s, email platforms and GA4
* Expert in customer lifecycle marketing, behaviours, and personalisation
* Experience of managing agencies
* Some team management experience
* Travel industry experience, if not then a passion for it!
Additional Info:
* Salary: up to £40,000 depending on experience
* 22 days annual leave
* Hybrid working – 2 days office-based in the office in Grays, Essex
* Excellent company benefits including amazing travel discounts
If you\’re an experienced CRM professional with an interest in the Travel & Tourism sector, this ones for you!
Apply with your CV quoting GTR1771.
If you don\’t hear from us within 7 days, unfortunately your application hasn\’t been successful this time
CRM Marketing Manager employer: GECKO TRAVEL RECRUITMENT
Contact Detail:
GECKO TRAVEL RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with HubSpot and its features, as this role requires expertise in the platform. Consider taking a HubSpot certification course to demonstrate your knowledge and commitment to potential employers.
✨Tip Number 2
Showcase your experience in customer lifecycle marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve engagement.
✨Tip Number 3
Network within the travel industry to gain insights and connections that could benefit your application. Attend industry events or join relevant online forums to meet professionals who can provide valuable advice or referrals.
✨Tip Number 4
Prepare to discuss your team management experience and how you've successfully led projects or collaborated with agencies. Highlight your leadership style and how it contributes to achieving marketing goals.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM and email marketing, particularly your expertise with HubSpot. Use specific examples that demonstrate your skills in managing customer journeys and optimising campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel industry and your understanding of customer lifecycle marketing. Mention how your previous experiences align with the responsibilities outlined in the job description.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements from your past roles, such as successful email campaign metrics or improvements in customer engagement through A/B testing.
Follow Application Instructions: Ensure you apply with all the requested information, including quoting the job reference GTR1771. Double-check that your application is complete and adheres to the guidelines provided in the job overview.
How to prepare for a job interview at GECKO TRAVEL RECRUITMENT
✨Showcase Your HubSpot Expertise
Since the role requires strong HubSpot skills, be prepared to discuss your experience with the platform. Highlight specific campaigns you've managed, any automation you've implemented, and how you've optimised customer journeys using HubSpot.
✨Demonstrate Data-Driven Decision Making
The company values data-led optimisation, so come ready to share examples of how you've used analytics to improve campaign performance. Discuss A/B testing results and how you've leveraged customer data for segmentation and personalisation.
✨Emphasise Team Management Experience
If you have experience managing a team or working with agencies, make sure to highlight this. Talk about how you've guided your team in campaign creation and the impact of your leadership on project outcomes.
✨Express Your Passion for Travel
Even if you don't have direct experience in the travel industry, showing enthusiasm for it can set you apart. Share any relevant experiences or interests that connect you to the sector, demonstrating your genuine interest in the role.
