At a Glance
- Tasks: Drive sales through lead generation, appointment setting, and relationship building.
- Company: Join a dynamic team in the event sales industry with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on achieving results and exceeding targets.
- Why this job: Make an impact by connecting with key decision-makers and driving business success.
- Qualifications: B2B sales experience and strong communication skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
1. Market Intelligence & Industry Mapping
- Map the regional ecosystem across industries, identifying high-potential sectors, accounts, and decision-makers.
- Continuously track market trends, competitor activity, and emerging opportunities.
- Build and maintain a dynamic database of target accounts and stakeholders.
2. Lead Generation & Pipeline Development
- Drive multi-channel lead generation strategies (cold outreach, referrals, LinkedIn, partnerships, events).
- Build and maintain a strong, healthy, and predictable sales pipeline.
- Ensure consistent funnel velocity from prospecting to closure.
3. Appointment Setting & Lead Qualification
- Secure high-quality meetings with key decision-makers across target accounts.
- Qualify leads based on business fit, budget, authority, need, and timeline (BANT or similar frameworks).
- Prioritise opportunities with the highest revenue potential and strategic value.
4. Business Development & Revenue Ownership
- Own end-to-end sales cycles from prospecting to negotiation and closure.
- Sell integrated solutions across Global CIO Forum IPs:
- End Customer Events (CIO 200, Summits, Symposiums)
- Regional Roundtables
- Targeted Lead Generation Campaigns
- Exclusive Webinars
- CIO Reboot / Community Engagement Initiatives
- Regional Publications & Media Assets
- Consistently achieve and exceed quarterly and annual revenue targets.
5. Key Account Management
- Build long-term relationships with strategic clients and partners.
- Act as a trusted advisor, understanding client goals and aligning solutions accordingly.
- Drive account growth through upselling, cross-selling, and renewals.
6. Solution Selling & Proposal Development
- Craft tailored proposals and value propositions aligned to client objectives.
- Position integrated offerings (events + media + community + demand gen) as a unified growth platform.
- Collaborate with internal teams to design customised engagement solutions.
7. Stakeholder Collaboration
- Work closely with marketing, content, and delivery teams to ensure seamless execution of sold projects.
- Provide feedback from the market to refine offerings and go-to-market strategies.
8. Reporting & Performance Management
- Maintain accurate sales forecasts and pipeline reports.
- Track KPIs including conversion rates, deal size, sales cycle, and revenue contribution.
- Use CRM tools effectively to manage all sales activities.
Requirements
- Strong B2B sales experience (preferably in events, media, or tech ecosystems).
- Proven track record of meeting or exceeding revenue targets.
- Exceptional communication, negotiation, and presentation skills.
- Ability to engage and influence C-level executives.
- Strategic thinking with strong execution capability.
- High ownership mindset – no excuses, only outcomes.
- CRM proficiency and data-driven approach to sales.
Business Development Associate - Event Sales employer: GEC Media Group
As a Business Development Associate in Event Sales, you will thrive in a dynamic and collaborative environment that prioritises innovation and growth. Our company offers competitive benefits, a supportive work culture, and ample opportunities for professional development, ensuring you can achieve your career aspirations while making a meaningful impact in the industry. Located in a vibrant area, we provide unique advantages such as access to key industry events and networking opportunities that enhance your role and foster lasting relationships.
