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- Tasks: Drive product launches and craft compelling messaging for innovative software solutions.
- Company: Join Gearset, a leading Salesforce DevOps platform with a dynamic marketing team.
- Benefits: Flexible working, generous personal development budget, and health benefits.
- Why this job: Shape the future of Salesforce development and make a real impact in a fast-paced environment.
- Qualifications: Experience in product marketing, strong analytical skills, and excellent communication.
- Other info: Opportunity to establish product marketing at Gearset and advance your career.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Gearset is the leading Salesforce DevOps platform empowering over 2500 global companies to do DevOps right. We are expanding our marketing team and seeking a dynamic Senior Product Marketing Manager. This pivotal role offers the opportunity to shape the narrative of our rapidly growing products and capabilities. This role will be an integral part of our DevOps Lifecycle team.
As the sole provider of Salesforce DevOps rooted in true DevOps best practices, we\’re looking for a passionate individual who can translate complex technical features into compelling customer-centric stories, drive strategic product launches, and ultimately, accelerate our market leadership. We are particularly interested in candidates who have experience working with a diverse collection of products and a proven track record of bringing them to market in a cohesive and impactful way. If you\’re eager to influence the future of Salesforce development and thrive in a fast-paced, collaborative environment, this is your chance to make a significant impact.What’s the opportunity for a Senior Product Marketing Manager at Gearset?
- As the Senior Product Marketing Manager, reporting to the Head of Product Marketing, you will be instrumental in developing and executing go-to-market and product launch strategies, crafting compelling messaging, and enabling sales to effectively position our products in the market.
- You will be a key partner to one of three Group Product Managers, who leads a team of PMs to spearhead the design and execution of key product strategy components within their portfolio. Together, you will jointly guide our products’ strategy and trajectory.
- Your close collaboration will ensure that go-to-market strategies, product launches, and compelling messaging are aligned with the product roadmap, driving both adoption and revenue.
What you’ll achieve
- Drive Successful Product Launches: You will develop and execute impactful go-to-market strategies that result in successful product launches, exceeding revenue targets and market share goals. This includes deep market analysis, competitive positioning, precise target audience identification, and compelling messaging.
- Elevate Product Perception: You will craft compelling product messaging and positioning that resonates with target audiences, clearly differentiating our offerings from competitors, and ultimately increasing brand awareness and positive product perception. You will own and maintain core messaging documents, ensuring consistency and clarity.
- Empower Sales Performance: You will equip the sales team with the tools and resources they need to effectively sell our products, leading to increased sales effectiveness and closed deals. This includes creating impactful sales collateral decks, product demos, competitive battle cards, and delivering effective training.
- Uncover Market Opportunities: Through thorough market research and competitive analysis, you will identify key market trends, customer needs, and opportunities for product growth, directly influencing product strategy and development.
- Optimise Marketing ROI: You will track and analyse the performance of product launches and product marketing-led activities, using data to identify areas for improvement and optimise future initiatives, maximising marketing ROI and demonstrating clear impact.
- Foster Cross-Functional Collaboration: You will work closely with product managers, sales, engineering, and other marketing team members, building strong relationships and ensuring seamless collaboration and execution of marketing plans.
- Champion Customer Insights: In partnership with product management you will work together to undertake customer research to shape positioning, messaging, and marketing strategies. You will ensure our products and marketing efforts are aligned with customer needs and desires.
- Advance Your Product Marketing Expertise: As one of the first product marketing hires, you will have the opportunity to help establish what product marketing means at Gearset. You’ll build experience in product marketing core competencies, working on diverse projects and becoming a key stakeholder in go-to-market, product, and marketing activities.
About you
- Proven experience in product marketing with a focus on SaaS or enterprise software products. within a tech or software company, ideally with exposure to SaaS and enterprise sales.
- Strong analytical skills with the ability to turn insights into actionable growth initiatives.
- Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and influencing senior stakeholders.
- A strategic thinker with a track record of developing marketing strategies that have materially impacted the business.
Great to haves
- Experience in a high-growth company with a strong product-led growth motion.
- Subject matter expert in technical products
- Knowledge of the Salesforce ecosystem or similar platforms.
Salary and benefits (the stuff you’d expect!)
- Salary is negotiable (depending on experience)
- This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2-3 days a month in the office)
- Opportunity to join our Long Term Incentive scheme
- Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to ÂŁ1500 per year
- Top end hardware provided
- Free lunch in the office
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
- Company Pension Plan (matching up to 5%)
- Bupa health care
- Life Insurance & critical illness cover
- Discounted gym membership, as well as a range of health and wellness benefits
Seniority level
- Seniority levelMid-Senior level
Employment type
- Employment typeFull-time
Job function
- Job functionMarketing and Sales
- IndustriesSoftware Development
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Senior Product Marketing Manager employer: Gearset
Contact Detail:
Gearset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Gearset or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching Gearset's products and their market position. Show us you know your stuff by discussing how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 3
Practice your storytelling skills! As a Senior Product Marketing Manager, you'll need to translate complex ideas into compelling narratives. Use examples from your past roles to demonstrate how you've done this successfully.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at Gearset.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Manager role. Highlight your experience with SaaS and enterprise software, and don’t forget to showcase any successful product launches you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our mission at Gearset. Be sure to mention any relevant market analysis or customer insights you've gathered.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to drive marketing strategies or improve product perception. This will show us you can turn insights into action.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Gearset
✨Know Your Product Inside Out
Before the interview, dive deep into Gearset's products and their unique selling points. Understand how they fit into the Salesforce ecosystem and be ready to discuss how you can translate complex features into customer-friendly messaging.
✨Showcase Your Strategic Thinking
Prepare examples of past product launches you've managed. Highlight your strategic approach, from market analysis to execution, and how it led to successful outcomes. This will demonstrate your ability to drive impactful go-to-market strategies.
✨Emphasise Cross-Functional Collaboration
Gearset values teamwork, so be ready to discuss how you've worked with different teams in the past. Share specific instances where your collaboration with sales, product management, or engineering led to successful marketing initiatives.
✨Bring Data to the Table
Be prepared to talk about how you've used data to inform your marketing decisions. Discuss any metrics or KPIs you've tracked in previous roles and how they influenced your strategies. This shows you're results-driven and focused on optimising marketing ROI.
