At a Glance
- Tasks: Drive lead generation through innovative event marketing and manage all aspects of event production.
- Company: Join a dynamic B2B SaaS company with a focus on impactful events.
- Benefits: Competitive salary, flexible working, generous personal development budget, and health benefits.
- Why this job: Make a real impact in the Salesforce community while developing your marketing skills.
- Qualifications: Experience in B2B event marketing and a passion for collaboration across teams.
- Other info: Enjoy a feedback-driven culture with excellent career growth opportunities.
The predicted salary is between 28000 - 36000 £ per year.
This role is integral to our events strategy, and therefore our impact on our overall marketing goals and strategy. By being curious to continually innovate in this space to take our events to the next level, you’ll help drive our lead generation and build our brand awareness.
You’ll have responsibility for delivering, scaling and influencing the events strategy which means you’ll have the autonomy to deliver international events, tradeshows and virtual events. You’ll be one of the key drivers in delivering a comprehensive and impactful event experience, owning and managing all aspects of event production including: event delivery, defining target audiences, creating follow-up plans, and success tracking.
You’ll need to work across the business and talk directly to the Salesforce community. You’ll be confident and comfortable communicating with different audiences, across different channels and building strong relationships. You’ll care about the details, we’re meticulous planners who work alongside our sales and customer success teams, delivering events that delight the community.
What you’ll achieve:
- Drive leads through great event delivery.
- Build our presence in the Salesforce community through supporting the end-to-end delivery of Salesforce and Gearset events.
- Learn from, and share your experience with, a great team from a wide range of backgrounds in a feedback driven culture where you can do your best work.
- Write compelling messages for different audience segments, including promotional content for any event web pages, print marketing materials, as well post-event activities.
- Establish a data-driven approach to strategic and tactical decision making.
- Lead and manage events on the ground, you’ll be problem-solving, directing event set-up, and communicating confidently with staff and crew.
About you:
You have a proven track record of delivering B2B event marketing plans that successfully contribute to lead generation goals. While experience in the SaaS or software space is ideal, we value transferable skills from high-growth environments. You bring a balanced background in both event logistics and broader marketing strategy, ensuring every event aligns with company-wide goals. You thrive in fast-paced, team-oriented environments and enjoy working across different departments with a diverse group of people. You are committed to continuous improvement and feel at home in a feedback-driven culture where constructive insights help everyone produce their best work. You approach your work with a commercial mindset and a strategic outlook, ensuring every tactical decision is backed by data. Happy to travel as needed across North America and Europe.
Great to haves:
- You’re comfortable collaborating with target-driven teams, such as Sales and Customer Success, and you understand how these partnerships facilitate business growth.
- Familiarity with Salesforce or the wider Salesforce community is a significant plus.
Salary and benefits:
- Salary is £35k - £45k (depending on experience).
- This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2-3 days a week in the office).
- Opportunity to join our Long Term Incentive Plan.
- Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year.
- Top end hardware provided.
- Free lunch in the office.
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year).
- Company pension plan (matching up to 5%).
- Bupa healthcare.
- Life insurance & critical illness cover.
- Discounted gym membership, as well as a range of health and wellness benefits.
Events Marketer (B2B SaaS) in Cambridge employer: Gearset
Contact Detail:
Gearset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketer (B2B SaaS) in Cambridge
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the B2B SaaS space. Don’t be shy—introduce yourself and chat about your passion for event marketing!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events, including metrics on lead generation and audience engagement. This will help us see how you can drive results at Gearset.
✨Tip Number 3
Be proactive! Reach out to potential contacts in the Salesforce community and engage with them on social media. Building relationships now can pay off when it comes to future events.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Gearset.
We think you need these skills to ace Events Marketer (B2B SaaS) in Cambridge
Some tips for your application 🫡
Show Your Passion for Events: When writing your application, let your enthusiasm for events shine through! Share specific examples of past events you've managed and how they contributed to lead generation or brand awareness. We love seeing candidates who are genuinely excited about the role.
Tailor Your Message: Make sure to customise your application to reflect the job description. Highlight your experience in B2B event marketing and how it aligns with our goals at StudySmarter. This shows us that you understand what we’re looking for and how you can contribute.
Be Data-Driven: Since we value a data-driven approach, include any metrics or results from your previous events. Whether it's attendance numbers, lead generation stats, or audience engagement, we want to see how your efforts made an impact!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Gearset
✨Know Your Events Inside Out
Before the interview, dive deep into the events Gearset has hosted or plans to host. Familiarise yourself with their target audiences and the overall strategy behind these events. This will not only show your genuine interest but also allow you to discuss how you can contribute to their goals.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform your event marketing decisions in the past. Whether it’s tracking lead generation or measuring event success, being able to articulate your analytical approach will resonate well with the team at Gearset.
✨Communicate with Confidence
Since this role involves interacting with various stakeholders, practice articulating your thoughts clearly and confidently. Think about how you would engage with different audiences, especially within the Salesforce community, and be ready to demonstrate your communication skills during the interview.
✨Emphasise Collaboration Skills
Gearset values teamwork across departments, so come prepared with examples of successful collaborations from your previous roles. Highlight how you’ve worked with sales and customer success teams to enhance event outcomes, showcasing your ability to build strong relationships.