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- Tasks: Drive lead generation through innovative event marketing and manage all aspects of event production.
- Company: Join a dynamic B2B SaaS company focused on impactful events and brand growth.
- Benefits: Competitive salary, flexible working, generous development budget, and 25 days holiday.
- Why this job: Be a key player in shaping our events strategy and making a real impact.
- Qualifications: Proven B2B event marketing experience and strong collaboration skills.
- Other info: Opportunity for travel across North America and Europe with a supportive team culture.
The predicted salary is between 35000 - 45000 £ per year.
This role is integral to our events strategy, and therefore our impact on our overall marketing goals and strategy. By being curious to continually innovate in this space to take our events to the next level, you’ll help drive our lead generation and build our brand awareness.
You’ll have responsibility for delivering, scaling and influencing the events strategy which means you’ll have the autonomy to deliver international events, tradeshows and virtual events. You’ll be one of the key drivers in delivering a comprehensive and impactful event experience, owning and managing all aspects of event production including: defining target audiences, creating follow-up plans, and success tracking.
You’ll need to work across the business and talk directly to the Salesforce community. You’ll be confident and comfortable communicating with different audiences, across different channels and building strong relationships. You’ll care about the details, we’re meticulous planners who work alongside our sales and customer success teams, delivering events that delight the community.
What you’ll achieve:
- Drive leads through great event delivery.
- Build our presence in the Salesforce community through supporting the end-to-end delivery of Salesforce and Gearset events.
- Learn from, and share your experience with, a great team from a wide range of backgrounds in a feedback driven culture where you can do your best work.
- Write compelling messages for different audience segments, including promotional content for any event web pages, print marketing materials, as well post-event activities.
- Establish a data-driven approach to strategic and tactical decision making.
- Lead and manage events on the ground, you’ll be problem-solving, directing event set-up, and communicating confidently with staff and crew.
About you:
- B2B Expertise: You have a proven track record of delivering B2B event marketing plans that successfully contribute to lead generation goals. While experience in the SaaS or software space is ideal, we value transferable skills from high-growth environments.
- Integrated Marketer: You bring a balanced background in both event logistics and broader marketing strategy, ensuring every event aligns with company-wide goals.
- Collaborative: You thrive in fast-paced, team-oriented environments and enjoy working across different departments with a diverse group of people.
- Growth Mindset: You are committed to continuous improvement and feel at home in a feedback-driven culture where constructive insights help everyone produce their best work.
- Strategic: You approach your work with a commercial mindset and a strategic outlook, ensuring every tactical decision is backed by data.
- Travel: Happy to travel as needed across North America and Europe.
Great to haves:
- You’re comfortable collaborating with target-driven teams, such as Sales and Customer Success, and you understand how these partnerships facilitate business growth.
- Familiarity with Salesforce or the wider Salesforce community is a significant plus.
Salary and benefits:
- Salary is £35k - £45k (depending on experience).
- This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2-3 days a week in the office).
- Opportunity to join our Long Term Incentive Plan.
- Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year.
- Top end hardware provided.
- Free lunch in the office.
- 25 days holiday plus.
Event Marketer (B2B SaaS) in London employer: Gearset Limited
Contact Detail:
Gearset Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketer (B2B SaaS) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the B2B SaaS space. Don’t be shy—introduce yourself and chat about your passion for event marketing!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events, including metrics on lead generation and audience engagement. This will help us see how you can drive results at Gearset.
✨Tip Number 3
Be proactive! Reach out to potential employers directly through LinkedIn or their company website. Express your interest in their events and how you can contribute to their success—this shows initiative!
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels to keep your finger on the pulse of event marketing. This knowledge will help you stand out in interviews and discussions.
We think you need these skills to ace Event Marketer (B2B SaaS) in London
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for event marketing shine through! Share specific examples of events you've managed or attended that inspired you, and how they relate to the role at Gearset.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your B2B experience and any relevant skills. We want to see how your background aligns with our goals, so don’t be shy about showcasing your achievements!
Be Data-Driven: Since we value a data-driven approach, include metrics and results from your past events in your application. This could be lead generation numbers or audience engagement stats – anything that shows your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Gearset Limited
✨Know Your Events Inside Out
Before the interview, dive deep into the events that Gearset has hosted or plans to host. Familiarise yourself with their target audiences and the goals behind each event. This will not only show your genuine interest but also allow you to discuss how you can contribute to their events strategy.
✨Showcase Your B2B Expertise
Prepare specific examples from your past experiences where you've successfully delivered B2B event marketing plans. Highlight how these contributed to lead generation goals, especially in a SaaS environment. This will demonstrate your capability and understanding of the role's requirements.
✨Emphasise Collaboration Skills
Since this role involves working across various departments, be ready to discuss how you've collaborated with teams like Sales and Customer Success in the past. Share anecdotes that illustrate your ability to build strong relationships and work effectively in a team-oriented environment.
✨Adopt a Data-Driven Mindset
Gearset values strategic decision-making backed by data. Be prepared to talk about how you've used data to inform your event strategies in the past. Discuss any tools or metrics you've employed to track success and how you plan to apply this approach in your new role.
