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- Tasks: Drive digital growth through managing paid campaigns, SEO, and data analysis.
- Company: Join Gearset, a leading Salesforce DevOps platform with a collaborative culture.
- Benefits: Competitive salary, flexible working, personal development budget, and generous holiday.
- Why this job: Be at the forefront of digital marketing in a fast-paced tech environment.
- Qualifications: Experience in B2B SaaS digital marketing and proficiency in tools like HubSpot and GA4.
- Other info: Opportunity for career growth and a dynamic work environment.
The predicted salary is between 50000 - 60000 ÂŁ per year.
Gearset is the leading Salesforce DevOps platform empowering over 3,000 global companies to do DevOps right. We’re expanding our marketing team and are looking for a proactive, hands‑on Digital Marketing Manager to help accelerate Gearset’s digital growth. This role is pivotal to our growth and you’ll play a leading role in scaling what works. You’ll be closely involved in planning and execution across paid channels, organic search, measurement and onsite conversion improvements. If you love being close to the data, enjoy making things run smoothly and want to grow into a broader digital growth role in a fast‑paced, collaborative environment, we’d love to hear from you.
What’s the opportunity for a Digital Marketing Manager at Gearset? You’ll play a key role in owning our day‑to‑day digital performance. You’ll be executing across paid, organic and all things digital delivery. You’ll work collaboratively with the digital and wider marketing team to make sure channel activity is well targeted, properly measured and set up for success. You’ll have scope to improve how we run digital day to day; shaping and building repeatable processes, improving tracking consistency, experimenting with emerging channels and contributing ideas for smarter experimentation and automation. This is an individual contributor role. Ideal for someone who enjoys taking ownership of digital activity while still being hands‑on with execution, optimisation and continuous improvement.
What you’ll achieve:
- You’ll manage day‑to‑day paid campaigns, optimising budgets, bids, and audience targeting to ensure we are reaching high‑intent segments with maximum efficiency.
- You’ll lead structured ad testing plans, refreshing creatives based on performance data and sharing insights that help the wider team evolve our visual strategies.
- You’ll collaborate on SEO and GEO initiatives, executing on‑page optimisations, content refreshes, and technical updates to boost our organic visibility.
- You’ll maintain our stack (including GA4, GTM, and HubSpot), ensuring that all tracking, conversions, and dashboards are reliable and well‑documented.
- You’ll support the growth of our digital funnel by executing A/B tests and CRO updates on key landing pages to improve user journeys and onsite conversion.
- You’ll build and document the digital workflows and playbooks that streamline our delivery, helping the team launch campaigns and product updates with consistency and speed.
About you:
- B2B SaaS Expertise: You have proven experience in a digital marketing role within a tech environment, with a hands‑on track record of managing and optimising paid media campaigns (specifically Google and LinkedIn Ads).
- Technical SEO & GEO Knowledge: You’re comfortable executing SEO and GEO fundamentals, including on‑page improvements, content refreshes, and internal linking strategies to drive organic growth.
- Data Proficiency: You’re confident navigating the modern digital stack, with practical experience using tools like HubSpot, GA4, Google Tag Manager, and Looker Studio to ensure tracking accuracy.
- Analytical Mindset: You enjoy digging into performance data to spot trends, turning raw numbers into actionable insights that inform future experiments and optimisations.
- Delivery: You’re highly organised and process‑driven, with the communication skills to manage recurring tasks reliably and collaborate effectively across the wider marketing team.
Great to haves:
- Hands‑on experience using HubSpot.
- Experience executing full‑funnel B2B paid activity beyond core search and social.
- Knowledge of the Salesforce/ecosystem or similar platforms/markets.
Salary and benefits:
- Salary is between ÂŁ50k - ÂŁ60k (depending on experience).
- This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2‑3 days a month in the office).
- Opportunity to join our Long Term Incentive Plan.
- Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to ÂŁ1500 per year.
- Top end hardware provided.
- Free lunch in the office.
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year).
- Company pension plan (matching up to 5%).
- Bupa healthcare.
- Life insurance & critical illness cover.
- Discounted gym membership, as well as a range of health and wellness benefits.
Digital Marketing Manager (B2B SaaS) employer: Gearset Limited
Contact Detail:
Gearset Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (B2B SaaS)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital marketing successes. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, like Gearset, and express your interest. A well-timed email can open doors that aren’t even listed yet.
✨Tip Number 4
Keep learning and adapting! Stay updated with the latest trends in digital marketing. Join webinars, read blogs, and engage with communities. This shows you're passionate and ready to hit the ground running.
We think you need these skills to ace Digital Marketing Manager (B2B SaaS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your B2B SaaS experience and any specific campaigns you've managed that align with what we do at Gearset.
Showcase Your Data Skills: We love data! Include examples of how you've used analytics tools like GA4 or HubSpot to drive decisions in your previous roles. This will show us you're ready to dive into the numbers.
Be Creative in Your Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and any innovative strategies you've implemented. We want to see your personality and how you think outside the box.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Gearset.
How to prepare for a job interview at Gearset Limited
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing, especially in the B2B SaaS space. Be ready to discuss specific campaigns you've managed, the tools you've used like HubSpot and GA4, and how you've optimised paid media campaigns. This will show that you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've turned performance metrics into actionable insights. This is crucial for a role that involves optimising budgets and improving conversion rates, so be ready to impress with your analytical mindset.
✨Demonstrate Collaboration and Communication
Since this role involves working closely with the wider marketing team, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you've managed recurring tasks effectively. This will help convey that you're a team player who can thrive in a fast-paced environment.
✨Be Ready to Discuss Process Improvements
Gearset is looking for someone who can improve day-to-day digital operations. Prepare to share ideas on how you've streamlined processes in the past or how you would approach building workflows and playbooks. This shows that you're proactive and ready to take ownership of digital activities.
