At a Glance
- Tasks: Shape customer marketing by executing engaging CRM campaigns and optimising customer journeys.
- Company: Join Gear4music, a vibrant company passionate about music and customer experience.
- Benefits: Enjoy discounts, wellbeing support, flexible working, and a fun office environment.
- Other info: Great career growth opportunities in a supportive and friendly culture.
- Why this job: Make a real impact on customer loyalty and lifetime value in a collaborative team.
- Qualifications: 2+ years in CRM or email marketing with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a CRM Executive to help shape the future of customer marketing at Gear4music!
This is an exciting opportunity to play a key role in developing our CRM strategy, delivering engaging campaigns and customer journeys that drive retention, loyalty, and lifetime value.
- What you'll be doing
- Execution of CRM campaigns across email, with scope for expansion into new channels as our capabilities grow.
- Collaborating with internal stakeholders to develop the email campaign calendar, ensuring commercial objectives are supported.
- Supporting the development and optimisation of the customer lifecycle, from onboarding to retention.
- Developing increasingly personalised CRM experiences through customer segmentation, behavioural data and automation to drive lifetime value.
- Driving experimentation roadmap through A/B testing, analysis and ideation for continued improvement.
- Championing adoption of AI and automation into CRM workflows to improve efficiency and output quality.
- Monitoring CRM channel performance, deliverability and data quality, proactively identifying risks and opportunities.
- Maintaining GDPR compliance across CRM activity.
- We’d love to meet someone with
- 2+ years in a CRM or email marketing role.
- Solid understanding of customer lifecycle marketing, including onboarding, engagement, retention and reactivation strategies.
- Hands-on experience building campaigns, segments and automated journeys within leading CRM platforms (e. g. Bloomreach, Klaviyo, Braze, Ometria, Salesforce Marketing Cloud).
- Proven ability to drive engagement through A/B testing or data-led campaign and segmentation optimisation.
- Strong analytical skills, comfortable interpreting data and turning it into clear recommendations. Proficiency with Excel is beneficial.
- Experience using AI tools to enhance workflows and output quality.
- Confident communicator, comfortable presenting campaign results and recommendations to stakeholders in cross-functional teams.
- Curiosity and genuine passion for improving customer experience.
- What success looks like
In your first 6 months, you’ll be measured on
- Improvement in CRM engagement, conversion and revenue metrics through structured testing and optimisation.
- A well-maintained and growing experimentation roadmap with documented learnings.
- Consistent, on-time delivery of the campaign calendar with strong stakeholder feedback.
- Demonstrable contribution to customer lifecycle performance and retention metrics.
Why join Gear4music?
You'll have the opportunity to drive Gear4music into a new era for customer marketing, defining and developing the customer lifecycle to deliver real benefits to customer lifetime value.
You'll work with best-in-class CRM tools to execute and optimise campaigns and automated customer journeys.
You'll be joining a collaborative marketing team and reporting directly to the CRM Manager, with genuine scope to develop your skills and grow your career as our CRM function expands.
If you're passionate about music and customer experience, this is a fantastic place to do meaningful work.
What we'll give you
Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:
- Generous discount scheme across our full range of music and home entertainment products.
- Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
- Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
- Free car parking and electric charging points.
- Our modern office space features an onsite café and bar where we hold regular social events.
- A relaxed dress code.
- Onsite gym and physio with subsidised sessions.
Plus, the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations.
We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.
CRM Executive in York employer: Gear4Music
Gear4music is an exceptional employer, offering a dynamic work environment at our new distribution site in Sherburn-in-Elmet. We prioritise employee wellbeing with a comprehensive benefits package, including generous discounts, mental health support, and development opportunities, all within a collaborative and friendly culture that fosters growth and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gear4Music and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gear4Music are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gear4Music on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gear4Music. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gear4Music. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gear4Music:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gear4Music’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gear4Music
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gear4Music will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gear4Music, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
