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- Tasks: Lead the evolution of our ecommerce channel and drive AI transformation.
- Company: Join a forward-thinking company focused on innovation and growth.
- Benefits: Enjoy generous discounts, wellbeing support, and a modern office environment.
- Why this job: Make a real impact in ecommerce and AI while leading a talented team.
- Qualifications: Proven ecommerce leadership and experience with AI tools required.
- Other info: Collaborative culture with excellent career development opportunities.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a forward-thinking Director of Ecommerce & AI Transformation to lead the evolution of our ecommerce channel and spearhead the strategic adoption of AI across the business. This role is responsible for driving online revenue growth while implementing intelligent, data-driven capabilities that improve customer experience, operational efficiency, and commercial performance. The successful candidate will own the ecommerce development roadmap, optimise digital trading performance, and deliver AI-powered innovations across merchandising, marketing, content, search, personalisation, and customer operations. This is a pivotal leadership role that combines commercial responsibility with advanced technology enablement.
Key Responsibilities
- Ecommerce Leadership
- Develop our Ecommerce capabilities to support sustained revenue and margin growth.
- Lead onsite experience, digital trading, merchandising, conversion rate optimisation (CRO), search & navigation, and content strategy.
- Shape and deliver the ecommerce roadmap, ensuring the platform continuously evolves to meet customer needs and outperform competitors.
- Oversee day-to-day site performance, ensuring robustness, speed, usability, and commercial effectiveness.
- AI Transformation & Digital Innovation
- Develop the company's AI transformation strategy for ecommerce and associated business functions.
- Lead the deployment of AI-enhanced capabilities such as:
- Personalised journeys and recommendations
- Predictive merchandising and demand modelling
- Second hand trade-in
- Automated content generation and enrichment
- Intelligent search and discovery
- Customer service AI tools (chatbots, agent assist, workflow automation)
- Identify opportunities to embed automation in internal workflows across ecommerce, operations, buying & merchandising, and customer service.
- Work closely with Engineering, Data, Marketing, Operations, and Product teams to deliver AI-enhanced features and digital improvements.
- Collaborate with senior leadership to develop strategies that blend commercial priorities with scalable technology adoption.
- Manage external partners, vendors, and AI solution providers where appropriate.
- Establish a data-driven culture of experimentation and continuous optimisation.
- Own ecommerce analytics, dashboards, KPIs, and performance reporting.
- Ensure all AI initiatives adhere to ethical, privacy, and governance standards.
- Lead, inspire, and develop team members across ecommerce trading, optimisation, and digital innovation.
- Build capabilities in AI utilisation, automation, data literacy, and advanced digital practices.
Skills and Experience
- Essentials
- Proven leadership in ecommerce within a high-growth or high-scale retail/digital environment.
- Strong track record delivering online revenue growth and digital optimisation.
- Hands-on experience implementing AI-powered tools or leading digital transformation initiatives.
- Excellent understanding of ecommerce systems, analytics, CRO, and merchandising.
- Ability to translate commercial goals into actionable AI and digital strategies.
- Exceptional cross-functional collaboration and communication skills.
- Preferred
- Experience working with bespoke or complex ecommerce platforms.
- Familiarity with LLMs, ML models, recommendation engines, or automation frameworks.
- Previous involvement in large-scale digital transformation programmes.
- Experience leading multidisciplinary teams across commercial and technical domains.
What we’ll give you
Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:
- Generous discount scheme across our full range of music and home entertainment products.
- Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
- Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a 'Mindful Employer'.
- Free car parking with access to electric charging points.
- Our modern office space features an onsite café and bar where we hold regular social events.
- Onsite gym and physio with Gear4music discounts & perks.
- A relaxed dress code and a great coffee machine to make your day more enjoyable.
- Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, access to the 26-day per annum WFH policy where job roles permit.
We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act. If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made. We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.
Director Of Ecommerce in York employer: Gear4music Ltd.
Contact Detail:
Gear4music Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Of Ecommerce in York
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce and AI space, attend industry events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your achievements in ecommerce and AI transformation. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in ecommerce and AI. Be ready to discuss how you've driven online revenue growth and implemented innovative solutions in past roles. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Director Of Ecommerce in York
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in ecommerce and AI transformation. We want to see how your skills align with our goals, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills: As a Director of Ecommerce, we’re looking for someone who can lead and inspire teams. Use your application to share examples of how you've successfully managed cross-functional teams and driven digital innovation in previous roles.
Be Data-Driven: We love numbers! Include specific metrics or KPIs that demonstrate your impact on online revenue growth and digital optimisation. This will help us see your analytical mindset and how you can contribute to our data-driven culture.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Gear4music Ltd.
✨Know Your Ecommerce Stuff
Make sure you brush up on the latest trends in ecommerce and AI. Understand how they can drive revenue growth and improve customer experience. Be ready to discuss specific examples of how you've implemented these strategies in the past.
✨Showcase Your Leadership Skills
This role is all about leading teams and driving change. Prepare to share your experiences in managing cross-functional teams and how you've inspired others to embrace digital transformation. Highlight any successful projects where you led a team to achieve significant results.
✨Be Data-Driven
Since the role involves establishing a data-driven culture, come prepared with examples of how you've used analytics to inform decisions. Discuss the KPIs you've tracked and how you've optimised performance based on data insights.
✨Prepare for AI Discussions
AI is a key part of this role, so be ready to talk about your experience with AI tools and technologies. Think about how you've used AI to enhance customer journeys or improve operational efficiency, and be prepared to discuss potential future applications in ecommerce.
