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- Tasks: Lead ecommerce evolution and drive AI transformation for enhanced customer experiences.
- Company: Dynamic company focused on innovation and digital growth.
- Benefits: Generous discounts, wellbeing support, flexible work options, and a vibrant office culture.
- Why this job: Shape the future of ecommerce with cutting-edge AI technology and make a real impact.
- Qualifications: Proven ecommerce leadership and experience in AI-driven digital transformation.
- Other info: Join a supportive team committed to your growth and wellbeing.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a forward-thinking Director of Ecommerce & AI Transformation to lead the evolution of our ecommerce channel and spearhead the strategic adoption of AI across the business. This role is responsible for driving online revenue growth while implementing intelligent, data-driven capabilities that improve customer experience, operational efficiency, and commercial performance. The successful candidate will own the ecommerce development roadmap, optimise digital trading performance, and deliver AI-powered innovations across merchandising, marketing, content, search, personalisation, and customer operations. This is a pivotal leadership role that combines commercial responsibility with advanced technology enablement.
Key Responsibilities
- Ecommerce Leadership
- Develop our Ecommerce capabilities to support sustained revenue and margin growth.
- Lead onsite experience, digital trading, merchandising, conversion rate optimisation (CRO), search & navigation, and content strategy.
- Shape and deliver the ecommerce roadmap, ensuring the platform continuously evolves to meet customer needs and outperform competitors.
- Oversee day-to-day site performance, ensuring robustness, speed, usability, and commercial effectiveness.
- AI Transformation & Digital Innovation
- Develop the company's AI transformation strategy for ecommerce and associated business functions.
- Lead the deployment of AI-enhanced capabilities such as:
- Personalised journeys and recommendations
- Predictive merchandising and demand modelling
- Second hand trade-in
- Automated content generation and enrichment
- Intelligent search and discovery
- Customer service AI tools (chatbots, agent assist, workflow automation)
- Identify opportunities to embed automation in internal workflows across ecommerce, operations, buying & merchandising, and customer service.
- Work closely with Engineering, Data, Marketing, Operations, and Product teams to deliver AI-enhanced features and digital improvements.
- Collaborate with senior leadership to develop strategies that blend commercial priorities with scalable technology adoption.
- Manage external partners, vendors, and AI solution providers where appropriate.
- Establish a data-driven culture of experimentation and continuous optimisation.
- Own ecommerce analytics, dashboards, KPIs, and performance reporting.
- Ensure all AI initiatives adhere to ethical, privacy, and governance standards.
- Lead, inspire, and develop team members across ecommerce trading, optimisation, and digital innovation.
- Build capabilities in AI utilisation, automation, data literacy, and advanced digital practices.
Skills and Experience
- Essentials
- Proven leadership in ecommerce within a high-growth or high-scale retail/digital environment.
- Strong track record delivering online revenue growth and digital optimisation.
- Hands-on experience implementing AI-powered tools or leading digital transformation initiatives.
- Excellent understanding of ecommerce systems, analytics, CRO, and merchandising.
- Ability to translate commercial goals into actionable AI and digital strategies.
- Exceptional cross-functional collaboration and communication skills.
- Preferred
- Experience working with bespoke or complex ecommerce platforms.
- Familiarity with LLMs, ML models, recommendation engines, or automation frameworks.
- Previous involvement in large-scale digital transformation programmes.
- Experience leading multidisciplinary teams across commercial and technical domains.
What we'll give you
Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:
- Generous discount scheme across our full range of music and home entertainment products.
- Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
- Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a 'Mindful Employer'.
- Free car parking with access to electric charging points.
- Our modern office space features an onsite café and bar where we hold regular social events.
- Onsite gym and physio with Gear4music discounts & perks.
- A relaxed dress code and a great coffee machine to make your day more enjoyable.
- Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, access to the 26-day per annum WFH policy where job roles permit.
We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made. We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.
Director of Ecommerce & AI Transformation in Middlesbrough employer: Gear4music Ltd.
Contact Detail:
Gear4music Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Ecommerce & AI Transformation in Middlesbrough
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce and AI space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past projects, especially those involving AI and ecommerce. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current ecommerce strategies and AI initiatives. Bring fresh ideas to the table that align with their goals – it shows you’re proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Director of Ecommerce & AI Transformation in Middlesbrough
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in ecommerce and AI transformation. We want to see how your skills align with our goals, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills: As a Director, we’re looking for someone who can inspire and lead teams. Use your application to demonstrate your leadership style and any successful projects you've led in the past. We love a good success story!
Be Data-Driven: Since this role involves a lot of data analytics, make sure to include examples of how you’ve used data to drive decisions and improve performance. We’re all about that data-driven culture here at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Gear4music Ltd.
✨Know Your Ecommerce Inside Out
Before the interview, dive deep into the company's ecommerce strategies and performance. Familiarise yourself with their current digital trading practices, conversion rate optimisation techniques, and how they leverage AI in their operations. This will help you speak confidently about how you can enhance their ecommerce capabilities.
✨Showcase Your AI Expertise
Prepare to discuss your hands-on experience with AI tools and digital transformation initiatives. Be ready to share specific examples of how you've implemented AI-powered solutions in previous roles, particularly those that improved customer experience or operational efficiency. This will demonstrate your ability to lead their AI transformation strategy.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with engineering, marketing, and product teams to deliver innovative solutions. This will show that you can effectively bridge the gap between commercial goals and technical execution.
✨Emphasise a Data-Driven Mindset
Since the role involves establishing a data-driven culture, come equipped with insights on how you've used analytics to drive decision-making in ecommerce. Discuss any KPIs you've set and how you've used data to optimise performance. This will highlight your commitment to continuous improvement and your ability to lead a data-centric team.
