GEO & SEO Manager

We are looking for an innovative AI Discovery Manager to define and lead how Gear4music products are discovered, understood, and recommended across emerging AI-powered platforms. Customer journeys are rapidly evolving, with more product discovery happening through AI assistants, generative search experiences, and emerging agent-driven commerce platforms (where AI can recommend or complete purchases on behalf of users). This role will shape how our brand, product catalogue, and expertise are interpreted by these systems, ensuring Gear4music is consistently surfaced in high-intent, AI-driven buying moments.

Working across marketing, ecommerce, content, and engineering, you will develop strategies that make our products and knowledge easy for machines to understand, trust, and recommend. This is a new and evolving discipline, and you will play a key role in defining how AI discovery is approached within ecommerce.

• Develop strategies to influence how AI systems interpret, select, and recommend our products and content.
• Continuously evaluate how Gear4music appears within AI-generated responses (e.g. testing prompts, tracking inclusion in recommendations, analysing AI-generated comparisons).
• Identify opportunities to increase inclusion in AI-driven buying journeys by improving signals of authority, relevance, and trust (e.g. structured content, product data quality, external references and backlinks).
• Ensure our product catalogue is structured so AI systems and automated purchasing agents can accurately interpret, compare, and transact on our products.
• Optimise product data and feeds to support emerging AI-led commerce experiences where purchasing decisions are influenced or executed by automated systems.
• Partner with engineering to build a strong technical foundation (structured data, schema implementation, site architecture, crawlability) that supports how machines discover and interpret our content.
• Collaborate with content and marketing teams to develop authoritative, structured content that is easily interpreted and referenced by AI systems.
• Define frameworks for creating content that performs in AI-generated answers, comparisons, and recommendations, while identifying gaps that limit visibility.
• Review current reporting and develop new approaches to measure AI visibility, including tracking AI-driven traffic, recommendation frequency, and revenue influenced by AI discovery.
• Design and run experiments to understand how changes to product data, content, and authority signals impact AI visibility and commercial performance.
• Act as an internal expert on evolving AI discovery trends, educating cross-functional teams and building scalable processes and Standard Operating Procedures (SOPs).

• Strong experience in SEO, technical SEO, ecommerce optimisation, product/data strategy, or similar roles.
• Experience applying or experimenting with AI-driven search or discovery (e.g. LLMs, generative search, AI assistants).
• Strong understanding of technical SEO / GEO and website architecture.
• Experience with structured data, schema implementation, and product feeds.
• Proven background in ecommerce or marketplace environments.
• Strong analytical mindset with experience designing and running data-driven experiments.
• Curious about emerging technology, shifting search behaviours, and agent-driven commerce.
• Strategic thinker who can translate complex technical concepts into practical execution.
• Comfortable working collaboratively across internal marketing, content, ecommerce, and engineering teams.

Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:

• Generous discount scheme across our full range of music and home entertainment products.
• Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
• Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
• Free car parking with access to electric charging points.
• Our modern office space features an onsite café and bar where we hold regular social events.
• Onsite gym and physio with Gear4music discounts & perks.
• A relaxed dress code and a great coffee machine to make your day more enjoyable.
• Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, and access to the 26-day per annum WFH policy where job roles permit.

We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made.