Director of Ecommerce & AI Transformation
Director of Ecommerce & AI Transformation

Director of Ecommerce & AI Transformation

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead ecommerce evolution and drive AI transformation for enhanced customer experiences.
  • Company: Join a dynamic team at a leading music and home entertainment company.
  • Benefits: Enjoy generous discounts, wellness support, and a modern office environment.
  • Why this job: Shape the future of ecommerce with cutting-edge AI technology and innovative strategies.
  • Qualifications: Proven ecommerce leadership and experience in AI-driven digital transformation.
  • Other info: Collaborative culture with excellent career growth opportunities and a focus on wellbeing.

The predicted salary is between 43200 - 72000 £ per year.

We are seeking a forward-thinking Director of Ecommerce & AI Transformation to lead the evolution of our ecommerce channel and spearhead the strategic adoption of AI across the business. This role is responsible for driving online revenue growth while implementing intelligent, data-driven capabilities that improve customer experience, operational efficiency, and commercial performance.

The successful candidate will own the ecommerce development roadmap, optimise digital trading performance, and deliver AI-powered innovations across merchandising, marketing, content, search, personalisation, and customer operations. This is a pivotal leadership role that combines commercial responsibility with advanced technology enablement.

Key Responsibilities
  • Ecommerce Leadership
    • Develop our Ecommerce capabilities to support sustained revenue and margin growth.
    • Lead onsite experience, digital trading, merchandising, conversion rate optimisation (CRO), search & navigation, and content strategy.
    • Shape and deliver the ecommerce roadmap, ensuring the platform continuously evolves to meet customer needs and outperform competitors.
    • Oversee day-to-day site performance, ensuring robustness, speed, usability, and commercial effectiveness.
  • AI Transformation & Digital Innovation
    • Develop the company’s AI transformation strategy for ecommerce and associated business functions.
    • Lead the deployment of AI-enhanced capabilities such as:
    • Personalised journeys and recommendations
    • Predictive merchandising and demand modelling
    • Second hand trade-in
    • Automated content generation and enrichment
    • Intelligent search and discovery
    • Customer service AI tools (chatbots, agent assist, workflow automation)
  • Identify opportunities to embed automation in internal workflows across ecommerce, operations, buying & merchandising, and customer service.
  • Cross-Functional Leadership
    • Work closely with Engineering, Data, Marketing, Operations, and Product teams to deliver AI-enhanced features and digital improvements.
    • Collaborate with senior leadership to develop strategies that blend commercial priorities with scalable technology adoption.
    • Manage external partners, vendors, and AI solution providers where appropriate.
  • Data & Performance
    • Establish a data-driven culture of experimentation and continuous optimisation.
    • Own ecommerce analytics, dashboards, KPIs, and performance reporting.
    • Ensure all AI initiatives adhere to ethical, privacy, and governance standards.
  • Strategic leadership and influence
    • Lead, inspire, and develop team members across ecommerce trading, optimisation, and digital innovation.
    • Build capabilities in AI utilisation, automation, data literacy, and advanced digital practices.
  • Skills and Experience Essentials
    • Proven leadership in ecommerce within a high-growth or high-scale retail/digital environment.
    • Strong track record delivering online revenue growth and digital optimisation.
    • Hands-on experience implementing AI-powered tools or leading digital transformation initiatives.
    • Excellent understanding of ecommerce systems, analytics, CRO, and merchandising.
    • Ability to translate commercial goals into actionable AI and digital strategies.
    • Exceptional cross-functional collaboration and communication skills.
    Preferred
    • Experience working with bespoke or complex ecommerce platforms.
    • Familiarity with LLMs, ML models, recommendation engines, or automation frameworks.
    • Previous involvement in large-scale digital transformation programmes.
    • Experience leading multidisciplinary teams across commercial and technical domains.

    Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:

    • Generous discount scheme across our full range of music and home entertainment products.
    • Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
    • Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
    • Free car parking with access to electric charging points.
    • Our modern office space features an onsite café and bar where we hold regular social events.
    • Onsite gym and physio with Gear4music discounts & perks.
    • A relaxed dress code and a great coffee machine to make your day more enjoyable.
    • Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, access to the 26-day per annum WFH policy where job roles permit.

    We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010.

    If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made.

    We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.

    Director of Ecommerce & AI Transformation employer: Gear4music Ltd.

    Join a dynamic team as the Director of Ecommerce & AI Transformation, where you'll lead innovative strategies in a collaborative and supportive environment. Our commitment to employee wellbeing is reflected in our comprehensive benefits package, including mental health support, flexible working options, and opportunities for professional growth. With a modern office space that fosters creativity and teamwork, we are dedicated to creating a workplace where you can thrive and make a meaningful impact.
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    Contact Detail:

    Gear4music Ltd. Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Director of Ecommerce & AI Transformation

    ✨Tip Number 1

    Network like a pro! Reach out to people in the ecommerce and AI space, attend industry events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

    ✨Tip Number 2

    Show off your skills! Create a portfolio or case studies showcasing your past successes in ecommerce and AI transformation. This will help you stand out and demonstrate your hands-on experience to potential employers.

    ✨Tip Number 3

    Prepare for interviews by researching the company’s current ecommerce strategies and AI initiatives. Bring fresh ideas to the table that align with their goals, and be ready to discuss how you can drive online revenue growth.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!

    We think you need these skills to ace Director of Ecommerce & AI Transformation

    Ecommerce Leadership
    AI Transformation Strategy
    Digital Trading Optimisation
    Conversion Rate Optimisation (CRO)
    Personalisation Techniques
    Predictive Merchandising
    Data-Driven Decision Making
    Cross-Functional Collaboration
    Ecommerce Analytics
    Performance Reporting
    Team Leadership and Development
    Understanding of AI Tools
    Experience with Complex Ecommerce Platforms
    Knowledge of Machine Learning Models
    Automation Frameworks

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in ecommerce and AI transformation. We want to see how your skills align with our goals, so don’t hold back on showcasing your achievements!

    Showcase Your Leadership Skills: As a Director, we’re looking for someone who can inspire and lead teams. Use your application to demonstrate your leadership style and any successful projects you've led in the past. We love a good success story!

    Be Data-Driven: Since this role involves a lot of analytics and performance metrics, include specific examples of how you’ve used data to drive decisions in your previous roles. We appreciate candidates who can think critically and leverage data effectively.

    Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!

    How to prepare for a job interview at Gear4music Ltd.

    ✨Know Your Ecommerce Inside Out

    Before the interview, dive deep into the company's ecommerce strategy and recent developments. Familiarise yourself with their digital trading performance and any AI initiatives they've implemented. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.

    ✨Showcase Your AI Expertise

    Prepare to discuss specific AI tools and strategies you've successfully implemented in previous roles. Be ready to share examples of how these innovations improved customer experience or operational efficiency. This will demonstrate your hands-on experience and ability to lead AI transformation.

    ✨Highlight Cross-Functional Collaboration

    Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Discuss how you’ve managed relationships with engineering, marketing, and operations to deliver successful projects. This will illustrate your leadership and teamwork skills.

    ✨Prepare Data-Driven Insights

    Be ready to talk about how you've used data analytics to drive decisions in ecommerce. Bring examples of KPIs you've tracked and how they influenced your strategies. This will show that you have a data-driven mindset, which is crucial for the role.

    Director of Ecommerce & AI Transformation
    Gear4music Ltd.
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    • Director of Ecommerce & AI Transformation

      Full-Time
      43200 - 72000 £ / year (est.)
    • G

      Gear4music Ltd.

      200-500
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