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- Tasks: Lead the CRM strategy and implement a top-tier customer engagement platform.
- Company: Gear4music is a leading global music retailer, passionate about making music accessible for everyone.
- Benefits: Enjoy hybrid working, generous discounts, mental health support, and a vibrant office culture.
- Why this job: Shape global marketing strategies while collaborating with diverse teams in a supportive environment.
- Qualifications: Experience in CRM strategy, data literacy, and strong stakeholder management skills are essential.
- Other info: Join a friendly team with opportunities for personal growth and career development.
The predicted salary is between 28800 - 42000 ÂŁ per year.
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Recruitment Manager @ Gear4music â We are Hiring!
CRM Manager
Gear4music is one of the worldâs largest and fastest-growing music retailers, with a global presence across Europe and beyond. Founded in 2003, our mission is simple: to make buying and playing musical instruments easy and affordable for musicians at every level.
We now offer over 63,000 products to customers in 190 countries via 20 localised websites and operate with around 500 employees across five countries. In 2022, we acquired AV.com, expanding into home cinema, HiFi, and accessories.
At Gear4music, weâre passionate about empowering people to make musicâand that starts with our team. Gear4Music recently employed a new Marketing Director and selected a market leading Customer Engagement Platform to support the new phase of business growth. Weâre now hiring a strategic and driven CRM Manager to help shape our global CRM strategy, implement a market-leading engagement platform, and drive customer loyalty at scale.
- A High-Impact Role: Play a central role in shaping our CRM strategy and lead the implementation of a leading customer engagement platform across a major eCommerce brand.
- Global Experience: Learn how to market across the globe, running both localised & international campaigns.
- Cross-Functional Exposure: Collaborate closely with teams across marketing, purchasing, product, technology and customer service.
- Room to Grow: Youâll have the autonomy to make things happen, the support to do it well, and the opportunity to develop into a strategic CRM leader as the platform and team evolve.
- Hybrid Working: Based in our York HQ, with hybrid working options.
What youâll be doing
Work closely with the Head of Product Marketing and Marketing Director to develop and deliver a clear CRM strategy that drives customer retention, engagement and long-term value across 20+ global markets.
Implement and Scale Customer Engagement Platform:
Own the end-to-end implementation of a market leading customer engagement platform, working closely with our internal tech team. From platform onboarding and configuration to testing, training and go-live, youâll ensure it lands smoothly and scales effectively.
Cross-Functional Collaboration:
Partner with stakeholders across purchasing, marketing, technology and customer service to create seamless personalised and data-driven customer journeys that reflect our brand and commercial priorities.
Design and optimise multi-stage automated customer journeysâwelcome, post-purchase, trade-in, win-back and moreâthat engage, convert, and retain.
Champion customer data as a growth lever. Define segmentation strategies and leverage insights to deliver more relevant, timely and personalised communications.
Test, Learn, and Optimise Performance:
Establish a clear framework for CRM experimentation and continuous improvement, reporting on key performance metrics and sharing learnings across teams.
Weâd love to meet someone with:
- Experience managing and evolving a CRM strategy within a high-growth eCommerce or retail environment.
- Strong understanding of customer lifecycle marketing, journey mapping and retention tactics.
- Data-literate and confident working with segmentation, behavioural triggers and performance dashboards.
- Familiarity with HTML/CSS for email builds is a bonus (but not essential).
- Great stakeholder management skillsâcollaborative, commercially minded and customer focused.
- Naturally curious and proactiveâable to turn data and insight into action.
Your impact will be measured by:
- Growth in repeat purchase rate and customer lifetime value (CLTV)
- Engagement rates across automated lifecycle campaigns
- CRM-driven revenue contribution
- Platform implementation timelines and adoption success metrics
- Customer satisfaction and churn rates in CRM cohorts
Benefits package:
Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:
- Generous discount scheme across our full range of music and home entertainment products.
- Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
- Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a âMindful Employerâ.
- Free car parking and electric charging points.
- Our modern office space features an onsite café and bar where we hold regular social events.
- A relaxed dress code.
- Onsite gym and physio with subsidised sessions.
- Plus, the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations.
- We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Retail Musical Instruments
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CRM Manager employer: Gear4music Ltd.
Contact Detail:
Gear4music Ltd. Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land CRM Manager
âšTip Number 1
Familiarise yourself with Gear4music's product range and their customer engagement strategies. Understanding their offerings will help you tailor your discussions during interviews and demonstrate your genuine interest in the company.
âšTip Number 2
Network with current or former employees of Gear4music on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations for the CRM Manager role, which can be beneficial during your application process.
âšTip Number 3
Stay updated on the latest trends in CRM and customer engagement platforms. Being knowledgeable about current tools and techniques will not only enhance your application but also prepare you for potential interview questions.
âšTip Number 4
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlighting measurable outcomes will showcase your ability to drive customer loyalty and retention, aligning with Gear4music's goals.
We think you need these skills to ace CRM Manager
Some tips for your application đ«Ą
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Manager position at Gear4music. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM strategy, customer lifecycle marketing, and data analysis. Use specific examples from your past roles that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for music and your understanding of the eCommerce landscape. Mention how your skills align with Gear4music's mission and how you can contribute to their CRM strategy.
Highlight Collaborative Experience: Since the role involves cross-functional collaboration, emphasise any previous experiences where you've successfully worked with different teams. This could include marketing, technology, or customer service, showcasing your stakeholder management skills.
How to prepare for a job interview at Gear4music Ltd.
âšUnderstand the Company and Its Products
Before your interview, take some time to research Gear4music and its product offerings. Familiarise yourself with their mission to make music accessible and affordable, as well as their recent acquisition of AV.com. This knowledge will help you demonstrate your genuine interest in the company and how you can contribute to their goals.
âšShowcase Your CRM Experience
Be prepared to discuss your previous experience managing CRM strategies, particularly in high-growth eCommerce or retail environments. Highlight specific examples of how you've driven customer retention and engagement, and be ready to explain the tools and techniques you've used to achieve success.
âšDemonstrate Data Literacy
Since the role requires a strong understanding of customer data and segmentation strategies, come equipped with examples of how you've used data to inform your decisions. Discuss any experience you have with performance dashboards and how you've leveraged insights to optimise customer journeys.
âšPrepare for Cross-Functional Collaboration
The CRM Manager role involves working closely with various teams, so be ready to discuss your stakeholder management skills. Share examples of how you've successfully collaborated with marketing, technology, and customer service teams to create seamless customer experiences, and emphasise your ability to communicate effectively across departments.
