At a Glance
- Tasks: Shape customer marketing strategies and execute engaging CRM campaigns.
- Company: Join Gear4music, a leading name in the music industry.
- Benefits: Generous discounts, mental health support, gym access, and a relaxed dress code.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact on customer experience while working with top CRM tools.
- Qualifications: 2+ years in CRM or email marketing, strong analytical skills, and a passion for customer experience.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
We're looking for a CRM Executive to help shape the future of customer marketing at Gear4music! This is an exciting opportunity to play a key role in developing our CRM strategy, delivering engaging campaigns and customer journeys that drive retention, loyalty and lifetime value.
What You’ll Be Doing
- Execution of CRM campaigns across email, with scope for expansion into new channels as our capabilities grow.
- Collaborating with internal stakeholders to develop the email campaign calendar, ensuring commercial objectives are supported.
- Supporting the development and optimisation of the customer lifecycle, from onboarding to retention.
- Developing increasingly personalised CRM experiences through customer segmentation, behavioural data and automation to drive lifetime value.
- Driving experimentation roadmap through A/B testing, analysis and ideation for continued improvement.
- Championing adoption of AI and automation into CRM workflows to improve efficiency and output quality.
- Monitoring CRM channel performance, deliverability and data quality, proactively identifying risks and opportunities.
- Maintaining GDPR compliance across CRM activity.
We’d Love to Meet Someone With
- 2+ years in a CRM or email marketing role.
- Solid understanding of customer lifecycle marketing, including onboarding, engagement, retention and reactivation strategies.
- Hands‑on experience building campaigns, segments and automated journeys within leading CRM platforms (e.g. Bloomreach, Klaviyo, Braze, Ometria, Salesforce Marketing Cloud).
- Proven ability to drive engagement through A/B testing or data‑led campaign and segmentation optimisation.
- Strong analytical skills, comfortable interpreting data and turning it into clear recommendations.
- Proficiency with Excel is beneficial.
- Experience using AI tools to enhance workflows and output quality.
- Confident communicator, comfortable presenting campaign results and recommendations to stakeholders in cross‑functional teams.
- Curiosity and genuine passion for improving customer experience.
What Success Looks Like
- Improvement in CRM engagement, conversion and revenue metrics through structured testing and optimisation.
- A well‑maintained and growing experimentation roadmap with documented learnings.
- Consistent, on‑time delivery of the campaign calendar with strong stakeholder feedback.
- Demonstrable contribution to customer lifecycle performance and retention metrics.
Why Join Gear4music?
You'll have the opportunity to drive Gear4music into a new era for customer marketing, defining and developing the customer lifecycle to deliver real benefits to customer lifetime value. You'll work with best‑in‑class CRM tools to execute and optimise campaigns and automated customer journeys. You’ll be joining a collaborative marketing team and reporting directly to the CRM Manager, with genuine scope to develop your skills and grow your career as our CRM function expands. If you’re passionate about music and customer experience, this is a fantastic place to do meaningful work.
What We’ll Give You
- Generous discount scheme across our full range of music and home entertainment products.
- Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
- Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
- Free car parking and electric charging points.
- Our modern office space features an onsite café and bar where we hold regular social events.
- A relaxed dress code.
- Onsite gym and physio with subsidised sessions.
Plus, the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations. We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.
Department: Marketing
Contract type: Permanent
Hours: 39.5
Salary: Dependent on Experience
CRM Executive employer: Gear4music Ltd.
At Gear4music, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters personal and professional growth. As a CRM Executive, you'll have the chance to shape our customer marketing strategy while utilising cutting-edge CRM tools in a supportive environment that prioritises employee wellbeing and development. With generous benefits including a discount scheme, mental health support, and opportunities for career advancement, joining our team means engaging in meaningful work that truly makes a difference.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and results. This will give you an edge during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by researching the company and its CRM strategies. Be ready to discuss how you can contribute to their goals and improve customer engagement. Tailor your answers to reflect their values and objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Gear4music.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Executive role. Highlight your experience in customer lifecycle marketing and any hands-on work with CRM platforms. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for music and customer experience, and explain why you’re excited about the opportunity at Gear4music. Let us know what makes you the perfect fit!
Show Off Your Analytical Skills:Since we value data-driven decision-making, be sure to mention any experience you have with A/B testing and interpreting data. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Gear4music Ltd.
✨Know Your CRM Tools
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Bloomreach or Klaviyo. Be ready to discuss your hands-on experience with these tools and how you've used them to build campaigns or segments.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've used data to drive decisions. Whether it’s A/B testing results or customer segmentation strategies, having concrete examples will demonstrate your analytical prowess.
✨Understand Customer Lifecycle Marketing
Brush up on the different stages of customer lifecycle marketing. Be prepared to discuss how you’ve contributed to onboarding, engagement, and retention strategies in your previous roles.
✨Communicate Confidently
Practice presenting your ideas clearly and confidently. You might be asked to explain campaign results or recommendations, so being articulate and engaging will help you stand out during the interview.
