Commercial Director - Branded Products

We’re looking for an experienced

Commercial Director to lead our branded products business and drive the next stage of growth for one of Europe’s leading specialist e Commerce retailers.

Operating across multiple international markets, Gear4music combines the scale of a leading digital retailer with specialist product expertise and strong relationships with many of the world’s top brands.

Reporting directly to the CEO, you will provide strategic leadership for our buying organisation, leading our Senior Purchasing Team to deliver a unified commercial strategy across all categories.

You will have overall responsibility for branded product procurement, supplier partnerships, category performance, and e Commerce trading, ensuring our product proposition, pricing, and inventory strategy deliver sustainable revenue and profit growth.

Through your leadership team, you will develop the capability of our Category Managers and Buyers, strengthening commercial skills and creating a collaborative, high-performing culture focused on delivering sustainable growth and value.

Key Responsibilities

• Define and deliver the commercial strategy across all branded product categories.
• Align buying teams behind shared priorities and ensure resources are focused on the highest-value opportunities.
• Work closely with Marketing, Technology, Operations, and Finance to deliver commercial objectives.
• Use trading data, customer insight, and market trends to guide commercial decisions.
• Buying & Supplier Management
• Lead and develop our Senior Purchasing Team, empowering them to build high-performing category teams.
• Develop and execute our branded procurement strategy.
• Build strategic partnerships with suppliers and negotiate commercial agreements that support long-term growth.
• Oversee category planning, product ranging, inventory investment, and supplier performance across the business.
• Trading & Performance
• Own key commercial KPIs including revenue, margin, stock turn, and profitability.
• Drive pricing, promotional, and trading strategies to maximise commercial performance.
• Establish clear reporting and performance frameworks to support data-led decision making.

Skills and Experience

• Proven track record as an experienced commercial or buying leader delivering profitable growth within an e Commerce or omnichannel retail environment.
• Significant leadership experience across buying, category management, trading, or commercial functions.
• Proven success developing high-performing teams, developing talented people, and aligning multiple categories behind a shared strategy.
• Strong commercial judgement and experience prioritising opportunities that deliver the greatest business impact.
• Excellent supplier management and negotiation skills.
• Deep understanding of e Commerce trading, procurement, and category management.
• A data-driven approach alongside exceptional stakeholder management skills.
• Preferred
• An interest in music or musical instruments.
• Experience working within international or multi-market retail operations.
• What We’ll Give You

Alongside the benefit of working with a fantastic bunch of talented people, we offer a senior leadership role with significant ownership and influence in a collaborative, entrepreneurial culture where you can make a real impact:

• Competitive salary and senior leadership benefits package.
• Generous discount scheme across our full range of music and home entertainment products.
• Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
• Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
• Free car parking with access to electric charging points.
• Our modern office space in York features an onsite café and bar where we hold regular social events.
• Onsite gym and physio with Gear4music discounts & perks.
• A relaxed dress code and a great coffee machine to make your day more enjoyable.

Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, and access to the 26-day per annum WFH policy where job roles permit.

We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010.

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