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- Tasks: Lead marketing strategies for AI and digital solutions in the UK and Ireland.
- Company: Join a dynamic team at GEA, shaping the future of dairy farming.
- Benefits: Flexible working model, professional growth opportunities, and global collaboration.
- Why this job: Make a real impact on digital transformation in agriculture while working creatively.
- Qualifications: Degree in Marketing or related field; experience in agriculture or ag-tech preferred.
- Other info: Collaborate with global teams and engage with farmers and dealers.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities / Tasks
- Lead the local marketing strategy for the UK and Ireland in alignment with the global divisional framework.
- Adapt global initiatives into effective regional programs tailored to UK / Ireland farming needs.
- Plan, execute, and evaluate regional marketing activities such as social media campaigns, dealer and customer events, open days and agricultural shows, and PR activities with local and regional press.
- Build strong relationships with dealers, farmers, distributors, and press contacts to ensure relevant and impactful marketing activities.
- Develop and maintain a regional marketing calendar, budget, KPIs, and reporting.
- Monitor market trends, competitor activities, and customer behaviour in both the UK and Ireland.
- Ensure smooth internal communication between the division, the UK / Ireland market, and global teams.
- Drive digital and performance marketing to support market growth, including social media, email marketing, content development, and analytics.
AI & Digital Solutions Marketing
- Co-Develop and implement marketing strategies for GEA’s digital and AI-based products and services.
- Define clear positioning and messaging for digital solutions in close collaboration with global Digital Solutions Marketing, product managers, and technical teams.
- Translate complex software and digital technologies into customer-centric, engaging communication for farmers and dealers.
- Partner with UX / UI and Customer Experience teams to ensure consistent, user-focused storytelling across digital touchpoints.
- Create digital campaigns and marketing materials to increase visibility and adoption of digital solutions.
- Collect customer insights and feedback to improve communication strategies and digital product storytelling.
- Support global go-to-market planning and facilitate successful introduction of digital innovations into the UK and Ireland markets.
What We Offer
- A hybrid and flexible working model (Belfast based position).
- A role with significant impact on GEA’s regional presence and digital transformation journey.
- Collaboration with global and regional teams as well as dealers and farming customers.
- A dynamic, international work environment offering room for creativity and innovation.
- Opportunities for professional growth, visibility, and global collaboration.
- The chance to shape the digital future of dairy farming and strengthen GEA’s market footprint.
Your Profile / Qualifications
- Degree in Marketing, Business, Agriculture, Communications, Digital Media, Technology or a related field.
- Marketing experience in the UK / Ireland market.
- Ideally experience within the farming, agriculture, ag-tech or equipment sector.
- Strong ability to understand and communicate with farmers, dealers, and agricultural stakeholders.
- Affinity for digital technologies, AI-based solutions, software communication and performance marketing.
- Ability to translate complex digital features into clear customer value.
- Strong communication skills for external and internal stakeholders, including press relations and events.
- Experience with UX / UI, customer journeys, or digital experience design is a plus.
- Excellent stakeholder management across global teams, dealers, and customers.
- Strategic and creative thinker with a hands-on, execution-oriented approach.
- Fluent in English; additional languages are an asset.
Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions in Belfast employer: GEA
Contact Detail:
GEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions in Belfast
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and engage on social media. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your experiences and how you've tackled challenges in marketing, especially in AI and digital solutions. Let them see the real you!
✨Tailor Your Approach
Every company is different, so make sure you adapt your pitch to fit their vibe. Research their marketing strategies and think about how you can contribute to their goals in the UK and Ireland.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions in Belfast
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for UK & Ireland. Highlight your experience in digital marketing and any relevant projects that showcase your ability to adapt global strategies to local needs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about AI and digital solutions in agriculture. Share specific examples of how you've successfully executed marketing campaigns in the past.
Showcase Your Communication Skills: Since this role involves building relationships with various stakeholders, make sure to demonstrate your strong communication skills. Whether it's through your CV or cover letter, let us see how you can engage with farmers, dealers, and the press.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at GEA
✨Know Your Market
Before the interview, dive deep into the UK and Ireland agricultural market. Understand current trends, key players, and challenges. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Digital Savvy
Since the role focuses on AI and digital solutions, be prepared to discuss your experience with digital marketing strategies. Bring examples of successful campaigns you've led, especially those that involved social media or performance marketing.
✨Build Relationships
Highlight your ability to build strong relationships with stakeholders. Share specific instances where you've successfully collaborated with dealers, farmers, or press contacts. This will demonstrate your interpersonal skills and understanding of the industry.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would adapt global initiatives to local needs or handle a challenging marketing campaign. Practising these scenarios can help you articulate your thought process clearly.
