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- Tasks: Drive sales growth in Dairy Hygiene and build strong partnerships with dairy farmers.
- Company: GEA, a global leader in food and beverage systems with a focus on sustainability.
- Benefits: Competitive salary, travel opportunities, and professional development in a dynamic industry.
- Other info: Join a dedicated team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in the dairy sector while enhancing farm efficiency and sustainability.
- Qualifications: Level 3 qualification in Agriculture or related field; strong dairy knowledge required.
The predicted salary is between 40000 - 50000 £ per year.
GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Guided by a strong sense of purpose, our more than 18,000 dedicated employees work to enhance the sustainability and efficiency of production processes globally.
Responsibilities / Tasks
- The Area Manager – Farm Services is responsible for driving profitable sales growth of the Dairy Hygiene portfolio within the assigned territory.
- Translate technical expertise and on-farm insight into commercial outcomes by developing high-performing dealer partnerships, growing and retaining farm customers, and positioning GEA as the trusted partner of choice for dairy hygiene and herd performance solutions.
- Deliver sustainable revenue, improved milk quality outcomes for customers, and long-term market share growth through proactive territory management.
- Take full accountability for sales performance and revenue growth of the Dairy Hygiene portfolio within the assigned territory, working in close partnership with appointed dealer networks to deliver agreed targets.
- Develop and execute a territory sales plan focused on new customer acquisition, share of wallet growth and retention within the farm customer base.
- Build strong, influential relationships with dairy farmers, positioning GEA as a trusted technical and commercial partner through proactive on-farm engagement, best-practice advice and value-led product recommendations.
- Use technical expertise to diagnose and resolve on-farm challenges (including bactoscan, mastitis, udder health, lameness and milking hygiene), converting identified issues into commercial opportunities and sustainable product solutions.
- Drive dealer performance through joint farm visits, pipeline development, training and coaching, ensuring dealers are equipped to sell effectively and represent GEA’s solutions to a consistently high standard.
- Establish and leverage relationships with local veterinary practices, milk quality advisors and farm consultancies to generate leads, referrals and collaborative sales opportunities that support territory growth.
- Maintain accurate sales forecasts, pipeline reporting and activity tracking, providing clear visibility of opportunities, risks and performance against target.
Your Profile / Qualifications
- Minimum Requirements: Level 3 (or equivalent) qualification in Agriculture, Animal Science, Dairy Technology, Farm Management, or a related discipline.
- Strong knowledge of dairy farm operations, milk quality, herd health, and milking hygiene practices.
- Preferred / Advantageous: Bachelor’s degree in Agriculture, Animal Science, Agribusiness, or related field. Additional training in Sales, Business Management, Technical Sales, or certifications in udder health, mastitis control, milk hygiene, or herd health consultancy.
Experience & Expertise
- Strong technical expertise in dairy hygiene, udder health, mastitis management, milk quality testing (e.g., bactoscan), lameness, and milking practices.
- Proven sales and territory management experience within the agricultural/dairy sector, with a track record of achieving or exceeding revenue targets.
- Experience working with dealer networks, farm advisors, service providers, and veterinary partners to deliver integrated technical and commercial solutions.
- Solid understanding of agricultural markets, competitor activity, and customer needs, with the ability to translate insights into actionable strategies.
- Experience in project management, marketing initiatives, or promotional campaigns within a technical or agricultural environment.
Skills & Attributes
- Strong communication and influencing skills; fluent in English and able to build trusted relationships with farmers, partners, and internal teams.
- Commercially astute and customer-focused, with the ability to convert technical expertise into revenue growth and long-term loyalty.
- Analytical problem-solver, capable of diagnosing complex farm issues and interpreting data to deliver practical recommendations.
- Highly organised, self-motivated, and able to manage a field-based territory autonomously while balancing technical and commercial priorities.
- Effective mentor and collaborative team player, supporting capability development across partners and colleagues.
- Full UK driving licence, willingness to travel extensively, and flexibility to work early mornings, evenings, and occasional weekends in line with farm operations.
Did we spark your interest? Then please click apply above to access our guided application process.
Area Manager - Farm Services - Northern England employer: GEA
Contact Detail:
GEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager - Farm Services - Northern England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the dairy industry. Attend local events, join online forums, or even hit up social media groups. The more you engage, the better your chances of landing that Area Manager gig!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or partners, don’t hold back on sharing your knowledge about dairy hygiene and herd health. This will position you as a go-to person in the field and make you stand out.
✨Tip Number 3
Follow up after meetings! If you’ve had a conversation with someone about a job or partnership, drop them a quick email thanking them for their time and reiterating your interest. It shows initiative and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it’s a great way to ensure your application gets the attention it deserves. Don’t miss out!
We think you need these skills to ace Area Manager - Farm Services - Northern England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Area Manager role. Highlight your experience in dairy hygiene and sales, and don’t forget to mention any relevant qualifications or training that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about dairy hygiene and how your skills can help GEA grow. Be specific about your achievements and how they relate to the responsibilities of the role.
Showcase Your Technical Expertise: We want to see your knowledge in action! When describing your past roles, focus on how you’ve tackled challenges in dairy operations and how you’ve used your technical skills to drive results. This will show us you’re the right fit for the job.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the info you need about the role and our company there.
How to prepare for a job interview at GEA
✨Know Your Dairy Stuff
Make sure you brush up on your knowledge of dairy hygiene, udder health, and milking practices. GEA is looking for someone who can translate technical expertise into commercial outcomes, so be ready to discuss how you've tackled on-farm challenges in the past.
✨Showcase Your Sales Savvy
Prepare to talk about your previous sales experiences, especially within the agricultural sector. Highlight specific examples where you've exceeded revenue targets or built strong dealer partnerships, as this will demonstrate your ability to drive profitable sales growth.
✨Build Relationships
GEA values strong relationships with farmers and partners. Think of ways you've successfully engaged with customers or collaborated with veterinary practices and farm consultancies. Be ready to share stories that showcase your communication and influencing skills.
✨Be Organised and Proactive
Since this role involves managing a territory autonomously, come prepared with examples of how you've effectively managed your time and resources in the past. Discuss your approach to maintaining accurate sales forecasts and activity tracking to show you're detail-oriented and proactive.