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- Tasks: Lead marketing strategies for AI and digital solutions in UK and Ireland farming sectors.
- Company: Join GEA, a leader in innovative dairy farming technologies.
- Benefits: Flexible working model, professional growth opportunities, and a dynamic work environment.
- Why this job: Shape the future of farming with cutting-edge digital solutions and impactful marketing.
- Qualifications: Degree in Marketing or related field; experience in agriculture or digital marketing preferred.
- Other info: Collaborate globally while making a real difference in the farming community.
The predicted salary is between 28800 - 48000 £ per year.
As the Marketing Manager for the UK and Ireland, specialised in AI and Digital Solutions within GEA’s Farm Technologies Division, you will lead the regional marketing strategy for two of GEA’s important markets while driving the communication and adoption of our digital and AI‑enabled farming solutions. Your primary responsibility is to strengthen GEA’s brand presence and customer engagement in the UK and Ireland farming sectors.
You will plan, coordinate, and execute regional marketing activities, ensure strong dealer and customer communication, and adapt global initiatives to local needs. In addition, you will be responsible for marketing GEA’s digital and AI‑driven solutions, turning complex technology into clear, engaging messages for farmers and dealers. Partnering with global product and marketing teams, you will support the go‑to‑market strategy for digital innovations and help drive adoption across both countries.
- Country Marketing UK & Ireland
- Lead the local marketing strategy for the UK and Ireland in alignment with the global divisional framework.
- Adapt global initiatives into effective regional programs tailored to UK/Ireland farming needs.
- Regional Marketing Activities
- Dealer and customer events
- Open days and agricultural shows
- PR activities with local and regional press
- Build strong relationships with dealers, farmers, distributors, and press contacts to ensure relevant and impactful marketing activities.
- Develop and maintain a regional marketing calendar, budget, KPIs, and reporting.
- Monitor market trends, competitor activities, and customer behaviour in both the UK and Ireland.
- Ensure smooth internal communication between the division, the UK/Ireland market, and global teams.
- Drive digital and performance marketing to support market growth, including social media, email marketing, content development, and analytics.
- AI & Digital Solutions Marketing
- Co‑develop and implement marketing strategies for GEA’s digital and AI‑based products and services.
- Define clear positioning and messaging for digital solutions in close collaboration with global Digital Solutions Marketing, product managers, and technical teams.
- Translate complex software and digital technologies into customer‑centric, engaging communication for farmers and dealers.
- Partner with UX/UI and Customer Experience teams to ensure consistent, user‑focused storytelling across digital touchpoints.
- Create digital campaigns and marketing materials to increase visibility and adoption of digital solutions.
- Collect customer insights and feedback to improve communication strategies and digital product storytelling.
- Support global go‑to‑market planning and facilitate successful introduction of digital innovations into the UK and Ireland markets.
What We Offer
- A hybrid and flexible working model (Belfast based position).
- A role with significant impact on GEA’s regional presence and digital transformation journey.
- Collaboration with global and regional teams as well as dealers and farming customers.
- A dynamic, international work environment offering room for creativity and innovation.
- Opportunities for professional growth, visibility, and global collaboration.
- The chance to shape the digital future of dairy farming and strengthen GEA’s market footprint.
Qualifications
- Degree in Marketing, Business, Agriculture, Communications, Digital Media, Technology or a related field.
- Marketing experience in the UK/Ireland market.
- Ideally experience within the farming, agriculture, ag‑tech or equipment sector.
- Strong ability to understand and communicate with farmers, dealers, and agricultural stakeholders.
- Affinity for digital technologies, AI‑based solutions, software communication and performance marketing.
- Ability to translate complex digital features into clear customer value.
- Strong communication skills for external and internal stakeholders, including press relations and events.
- Experience with UX/UI, customer journeys, or digital experience design is a plus.
- Excellent stakeholder management across global teams, dealers, and customers.
- Strategic and creative thinker with a hands‑on, execution‑oriented approach.
- Fluent in English; additional languages are an asset.
About GEA
GEA Farm Technologies is one of the world’s leading providers of innovative solutions for modern dairy farming. From automated milking systems and intelligent feeding technology to digital tools for herd management – GEA supports farmers worldwide in increasing productivity, improving...
Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions in Belfast employer: GEA Group
Contact Detail:
GEA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the farming and ag-tech sectors. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. The more connections we make, the better our chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially those related to AI and digital solutions. This gives potential employers a taste of what we can do and sets us apart from the competition.
✨Tip Number 3
Prepare for interviews by researching GEA and its products. Understand their digital and AI-driven solutions inside out. We want to impress them with our knowledge and show how we can contribute to their marketing strategy in the UK and Ireland.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows we’re genuinely interested in being part of the GEA team and ready to dive into the exciting world of digital farming solutions.
We think you need these skills to ace Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions in Belfast
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for AI and Digital Solutions. Highlight your experience in digital marketing and any relevant projects that showcase your understanding of the farming sector.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about AI and digital solutions in agriculture. Share specific examples of how you've driven marketing strategies in similar roles.
Showcase Your Communication Skills: Since this role involves a lot of communication with farmers, dealers, and global teams, make sure to demonstrate your strong communication skills in your application. Use clear and engaging language to convey your ideas.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GEA Group
✨Know Your Stuff
Make sure you’re well-versed in GEA’s digital and AI solutions. Familiarise yourself with their products and how they impact the farming sector. This will help you articulate your understanding of the market and demonstrate your passion for the role.
✨Tailor Your Approach
Prepare to discuss how you would adapt global marketing strategies to fit the unique needs of the UK and Ireland markets. Think about specific examples from your past experience that showcase your ability to localise marketing initiatives effectively.
✨Engage with Real Examples
Bring along case studies or examples of successful marketing campaigns you've executed, especially those involving digital solutions or AI. This will not only highlight your experience but also show your strategic thinking and creativity.
✨Build Connections
During the interview, focus on your communication skills and how you can build relationships with dealers, farmers, and other stakeholders. Be ready to discuss how you’ve successfully managed stakeholder relationships in previous roles.
