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- Tasks: Drive growth in service sales and manage client relationships in the Food & Beverage sector.
- Company: GEA is a global leader in food, beverage, and process industries with 18,000 employees worldwide.
- Benefits: Enjoy opportunities for professional growth, innovative projects, and a dynamic work environment.
- Why this job: Join a team that values sustainability and innovation while making a real impact in the industry.
- Qualifications: Degree in Engineering or Business; proven B2B sales experience, ideally in Food & Beverage.
- Other info: Mix of office and on-site work; collaborate with international teams for strategic growth.
The predicted salary is between 36000 - 60000 £ per year.
Service Sales Business Development Manager
Service Sales Business Development Manager
Leacroft Road, Warrington, Cheshire Cheshire WA3 6JF
GEA is one of the world’s leading suppliers to the food, beverage, and process industries, with 18,000 employees in over 62 countries. We are committed to delivering innovative, sustainable solutions that improve everyday life.Joining GEA means working in a global environment with challenging projects, international teams, and excellent opportunities for professional growth.
We are expanding our Liquid and Powders Division in Warrington and are looking for a Service Sales Business Development Manager (BDM).
This is a strategic, client-facing role with responsibility for driving growth across service offerings and capital projects, primarily in the Diary, Food & Beverage sector. You will act as the link between customers and technical teams, providing tailored solutions that improve performance, strengthen efficiency, and create long-term partnerships.
The role reports to the Director of Service and involves a mix of office-based and on-site customer engagement.
Business Development & Sales Growth
Identify and secure new business opportunities while expanding existing accounts.
Build and manage a strong sales pipeline aligned with GEA’s growth strategy.
Monitor market trends, competitors, and customer needs to shape sales initiatives.
Client Engagement & Solutions
Develop expertise in GEA’s service portfolio (process optimisation, automation, spare parts, service contracts).
Work closely with clients to understand challenges and deliver tailored engineering solutions.
Prepare proposals, negotiate terms, and present technical solutions effectively.
Sales Strategy & Performance
Manage the full sales cycle from strategy to deal closure.
Deliver against sales budgets and maintain margin growth.
Use CRM/ERP tools (SAP) to manage sales activities and reporting.
Drive improvements in sales processes and performance.
Build strong, lasting customer relationships and support retention.
Ensure smooth handover from sales to execution by working closely with technical teams.
Strategic Contribution & Innovation
Support GEA’s mission of sustainable growth by contributing to planning and strategy.
Embrace digital tools and innovative approaches to reach new customers.
Collaborate with global teams to align local business development with international goals.
Degree in Engineering, Business, Management, or equivalent experience.
Proven track record in B2B sales, business development, or technical sales (ideally in capital equipment, consultancy, Food & Beverage / Process Engineering).
Strong knowledge of engineering services (service contracts, spare parts, optimisation, automation).
Skilled in sales strategy, account management, and negotiation.
Proficient in Microsoft Office; CRM/ERP (SAP) experience is a strong plus.
Excellent communication and presentation skills across different cultures.
Resilient, proactive, and strategic thinker with focus on innovation and long-term growth.
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August 20, 2025 Service Sales Business Development Manager Warrington, Cheshire , United Kingdom employer: GEA Group
Contact Detail:
GEA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land August 20, 2025 Service Sales Business Development Manager Warrington, Cheshire , United Kingdom
✨Tip Number 1
Familiarise yourself with GEA's service portfolio, especially in the Dairy, Food & Beverage sector. Understanding their offerings will help you engage more effectively with potential clients and demonstrate your expertise during discussions.
✨Tip Number 2
Network within the industry by attending relevant trade shows, conferences, or webinars. Building relationships with professionals in the food and beverage sector can lead to valuable insights and potential referrals for business opportunities.
✨Tip Number 3
Stay updated on market trends and competitor activities. This knowledge will not only help you identify new business opportunities but also allow you to tailor your sales strategies to meet the evolving needs of customers.
✨Tip Number 4
Practice your presentation and negotiation skills. Being able to effectively communicate technical solutions and negotiate terms is crucial in this role, so consider role-playing scenarios with a friend or mentor to build confidence.
We think you need these skills to ace August 20, 2025 Service Sales Business Development Manager Warrington, Cheshire , United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, business development, and technical sales, particularly in the Food & Beverage or Process Engineering sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of GEA's service portfolio and your ability to drive growth. Mention specific examples of how you've successfully identified new business opportunities and built strong client relationships in the past.
Showcase Your Skills: Emphasise your skills in sales strategy, account management, and negotiation. Provide concrete examples of how you've used these skills to achieve sales targets and improve processes in previous roles.
Highlight Cultural Fit: GEA values collaboration and innovation. In your application, express your enthusiasm for working in a global environment and your ability to engage with diverse teams. Share any experiences that demonstrate your adaptability and strategic thinking.
How to prepare for a job interview at GEA Group
✨Know Your Product Inside Out
Make sure you have a deep understanding of GEA's service portfolio, especially in process optimisation and automation. Be prepared to discuss how these services can address specific challenges faced by clients in the Food & Beverage sector.
✨Demonstrate Your Sales Acumen
Prepare examples from your past experiences that showcase your ability to identify and secure new business opportunities. Highlight your success in managing sales pipelines and achieving targets, as this role is heavily focused on driving growth.
✨Showcase Your Client Engagement Skills
Be ready to discuss how you've built and maintained strong relationships with clients. Share specific instances where you tailored solutions to meet client needs, as this will demonstrate your capability to act as a link between customers and technical teams.
✨Emphasise Your Strategic Thinking
Prepare to talk about how you approach sales strategy and performance management. Discuss any innovative approaches you've implemented in previous roles and how they contributed to long-term growth, aligning with GEA’s mission of sustainable development.