Product Marketing Leader in Stafford

Job Description Summary

About Us

GE Vernova Grid Solutions is at the forefront of the energy transition, delivering innovative solutions that enhance the reliability, efficiency, and sustainability of the grid. We are committed to building a future where energy is affordable, accessible, and sustainable for all.

Role purpose

The Product Marketing and Branding Lead ensures the HVDC, FACTS, Services and ACIS portfolio is communicated with a consistent, credible, and differentiated brand voice across all external channels.

The role packages value propositions and technical content developed by Solution Lines and Value Proposition Leaders into customer-facing materials, manages the publication and standardization engagement programme, and executes product launches, branding, and sales-enablement production.

The role will work closely with the respective Value Proposition/Solution Leaders who own the solution strategy, roadmap, or segment-level value proposition content. Furthermore, a close collaboration is expected with the Director of Market Intelligence and the GSI Communications Manager and Grid MarComms Manager. The role will report directly into the GSI Chief Technology Officer with a dotted line to the GSI Chief Commercial Officer.

Job Description

Key responsibilities

Market insight and portfolio positioning

• Together with Value Proposition /Solution Owners, the Global Sales Segment Leaders and the Marketing team, develop a structured view of the global HVDC, FACTS, Services and ACIS markets, including applications, customer segments, regional dynamics, competitors and investment drivers.

• Define differentiated marketing and branding positioning for the portfolio based on its value propositions and its principal offerings.

• Ensure that external claims are credible, supported by evidence and aligned with approved product capability and maturity.

Technical-community engagement

• Support Regions and Value Proposition/Solution Owners in establishing customer user groups where operators and specialists can exchange experience, discuss future needs and provide structured feedback.

• Support Value Proposition/Solution Owners in organizing technical seminars, workshops, webinars and engineering forums addressing important industry challenges, not solely company products.

• Connect customer specialists directly with the company's senior technical experts, Solution Owners and Product Owners.

• Coordinate and monitor attendance of conferences, exhibitions, customer forums and other external events to ensure adequate coverage and manage presence.

• Support Consulting Engineers in coordinating participation in relevant IEC, IEEE, CIGRE and other standardization committees and industry trade associations and working groups.

• Support Solution Owners in developing and executing a publication programme covering technical papers, application guides, industry reports and, where appropriate, books or reference works.

• Support technical experts in developing credible external content while protecting confidential information and intellectual property.

• Capture insights from these activities and feed them into Product Owners and Solution Owners to support portfolio and roadmap decisions.

• Define and manage customer experience during visits to GE Vernova GSI sites

Commercialization and sales enablement

• Support go-to-market planning for new products, features and platform releases in partnership with Product Owners, Solution Owners, Sales and Engineering.

• Execute product and feature launches

• In conjunction with the Solutions Line and the Sales Segment Leader and Marketing team, identify leads, define priority segments, lighthouse customers, launch requirements, technical evidence and adoption objectives.

• Assess product-market fit and commercial readiness before active promotion.

• Maintain up to date photo library for use in sales enablement materials and external communications.

• Actively contribute to competition mapping vs our solutions (e.g. battle-cards)

• Train commercial teams to communicate technical differentiation in clear customer and economic terms.

• Establish a consistent process for gathering market feedback from sales teams.

Brand and thought leadership

• Strengthen the company's reputation as a trusted technology leader in HVDC, FACTS and inverter-based transmission.

• Develop and maintain clear portfolio naming, messaging and brand architecture in alignment with the corporate brand.

• Define the design and ensure up to date content of AppDash

• Ensure consistency across presentations, brochures, websites, publications, exhibitions and customer engagements.

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