At a Glance
- Tasks: Drive marketing excellence for the Surgery portfolio across diverse markets and audiences.
- Company: Join GE HealthCare, a leader in innovative healthcare solutions.
- Benefits: Competitive salary, flexible work environment, and career growth opportunities.
- Other info: Dynamic role with opportunities to travel and engage with key stakeholders.
- Why this job: Make a real impact in healthcare marketing while collaborating with industry leaders.
- Qualifications: Experience in healthcare marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 € per year.
As Sr. Marketing Manager – Surgery (Aquila Region) at GE HealthCare, you will play a pivotal and strategic role in driving regional marketing excellence for the Surgery (OEC) portfolio across both direct and indirect markets. This role requires the ability to flex seamlessly across B2B and B2C dynamics, tailoring marketing approaches for clinicians, hospital executives, procurement groups, and channel partners. You will serve as the marketing right hand to the three regional cluster leaders—supporting them with business analytics, monthly operating reviews, annual marketing planning, and disciplined follow‑through on commercial programs. You will lead digital marketing, product lifecycle activities, market intelligence, commercial enablement, congresses, and customer programs across the Aquila region.
Responsibilities
- Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations.
- Develop and align annual marketing plans with cluster strategies, ensuring execution discipline with continuous follow‑up.
- Provide real‑time visibility on trends, risks, and opportunities to inform leadership decisions.
- Conduct analysis of SFDC funnel trends (stage movement, win/loss, cycle time) to identify obstacles and propose corrective actions.
- Track and communicate key marketing metrics for direct and indirect markets, enabling data‑driven commercial prioritization.
- Support tender positioning with competitive intelligence, value messages, and proof points.
- Lead Aquila’s marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness.
- Support structured phase‑out activities ensuring customers, distributors, and Sales have clear transition guidance.
- Design and execute integrated digital campaigns to expand reach and strengthen visibility.
- Adapt marketing approaches to both B2B and B2C audiences across direct teams and channel partners.
- Introduce innovative marketing formats that win hearts and minds across internal and external stakeholders.
- Measure and optimize campaign impact and ROI.
- Build strategic and operational marketing plans for direct and indirect markets.
- Develop localized commercial tools—value stories, competitive briefs, messaging decks, tender packages.
- Support distributor marketing capabilities to ensure alignment and execution consistency.
- Maintain strong awareness of clinical trends, competitive actions, and market dynamics.
- Synthesize insights for cluster leaders, Sales, and global teams to shape commercial and product strategies.
- Identify and support reference sites to drive adoption and clinical advocacy.
- Develop trusted relationships with KOLs and early adopters.
- Lead planning and execution of regional congresses including booth strategy, product showcases, and digital amplification.
- Support product and competitive training for direct sales teams and channel partners.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare, or related field.
- Significant marketing experience in healthcare, medical devices, life sciences, or other regulated industries.
- Proven success in both B2B and B2C marketing across direct and indirect markets.
- Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization.
- Experience leading New Product Introductions (NPIs), including launch planning and field enablement.
- Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights.
- Experience acting as a strategic business partner to commercial leaders.
- Strong project management skills and execution discipline.
- Excellent communication and presentation skills, with ability to influence across levels.
- Ability and willingness to travel approximately 30–40% across the Aquila region.
Desired Skills
- MBA or Master’s in Marketing, Business, or Healthcare.
- Experience in Surgery, Imaging, or MedTech industries.
- Experience engaging KOLs, clinical stakeholders, and reference sites.
- Familiarity with tender processes and competitive positioning in public procurement.
- Experience in multi‑country European marketing roles.
- Knowledge of marketing automation tools, CRM platforms (e.g., Salesforce), and CMS tools.
- Experience coordinating major congresses and customer events.
- Comfort working in a fast‑paced, matrixed, multinational environment.
Core Competencies
- Strategic Thinking – ability to convert insights into marketing and commercial strategies.
- Customer & Market Insight – strong curiosity about trends, competitors, and unmet needs.
- Innovation & Creativity – ability to bring novel campaign ideas and fresh storytelling.
- Collaboration – strong cross‑functional partnership and communication.
- Influencing Without Authority – ability to guide stakeholders through insight and persuasion.
- Execution Excellence – disciplined follow‑up, structured communication, and ownership mindset.
- Adaptability – effective working across diverse markets and navigating ambiguity.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Behaviors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Total Rewards
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world‑changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Senior Marketing Manager Surgery employer: GE Healthcare
At GE HealthCare, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Marketing Manager in the Aquila region, you will benefit from comprehensive career growth opportunities, competitive compensation, and a supportive environment that values diversity and inclusion. Join us to make a meaningful impact in the healthcare sector while working alongside passionate professionals dedicated to transforming lives through technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager Surgery
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Senior Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of your past successes in B2B and B2C marketing. Let them see how you can drive results for their Surgery portfolio.
✨Tailor Your Approach
Every conversation is an opportunity! Make sure to adapt your pitch based on who you’re talking to—whether it’s a clinician or a hospital executive. Show them you understand their needs and how you can meet them.
✨Follow Up Like a Boss
After any meeting or networking event, send a quick follow-up message. Thank them for their time and reiterate your interest in the role. It shows professionalism and keeps you top of mind!
We think you need these skills to ace Senior Marketing Manager Surgery
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in both B2B and B2C marketing. We want to see how your skills align with the specific needs of the Senior Marketing Manager role in Surgery.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, don’t forget to include examples of how you've used analytics to drive marketing strategies. We love seeing candidates who can interpret metrics and translate them into actionable insights!
Highlight Your Project Management Experience:This position requires strong project management skills, so be sure to mention any relevant experiences where you successfully led marketing campaigns or product launches. We’re looking for someone who can execute with discipline and follow through on plans.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at GE Healthcare
✨Know Your Market
Before the interview, dive deep into the healthcare and medical devices market, especially focusing on surgery. Understand the latest trends, key players, and challenges in the industry. This knowledge will help you speak confidently about how your experience aligns with the role.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with SFDC funnel metrics and how you've identified trends or obstacles in previous roles. This will demonstrate your ability to provide real-time insights and recommendations.
✨Tailor Your Approach
Since this role requires flexibility between B2B and B2C marketing, come ready to discuss how you've successfully adapted your marketing strategies for different audiences. Share examples that illustrate your ability to engage both clinicians and hospital executives effectively.
✨Prepare for Collaboration
This position involves working closely with cluster leaders and cross-functional teams. Be ready to talk about your experience in building relationships and influencing stakeholders without direct authority. Use specific examples to show how you've collaborated to achieve marketing goals.
