At a Glance
- Tasks: Lead global marketing strategies for innovative contrast media products and drive customer-centric initiatives.
- Company: Join GE HealthCare, a leader in healthcare innovation and technology.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborate with diverse teams globally and embrace a culture of innovation.
- Why this job: Make a real impact in the healthcare industry while shaping the future of diagnostic imaging.
- Qualifications: Experience in product marketing and strong digital leadership skills required.
The predicted salary is between 60750 - 74250 £ per year.
Job Description Summary
Sustain and extend GE Health Care's global leadership in contrast media, and build the marketing engine that carries the business into its next generation of products.
The Global Marketing Leader, Contrast Media is the global owner of downstream marketing for the largest portfolio in Pharmaceutical Diagnostics segment, accountable for the global strategy creating the standards, capabilities and operating rhythm that enable regions to execute with speed, consistency and local relevance.
The Contrast Media business operates in a dynamic and growing market, creating significant opportunities to expand customer adoption, strengthen market position and drive profitable growth.
The Downstream Marketing function plays a critical role in shaping portfolio strategy, optimising product value, supporting pricing excellence and ensuring market readiness for future launches.
As the business balances growth opportunities with supply considerations, this role is responsible for driving customer-centric marketing strategies, prioritizing market investments and enabling successful execution across a diverse global footprint to maximize long-term revenue, profitability and market impact.
This role coordinates a global team spanning product marketing, market research and insights, regional field marketing, marketing enablement, digital and martech.
Success requires strong global-to-region partnership, clear decision rights and the ability to turn strategy into repeatable playbooks that regions activate.
Job Description
KEY RESPONSIBILITIES Global Strategy, Portfolio and Insight
- Own the global downstream marketing strategy for contrast media across all geographies, translating segment objectives into an integrated brand and demand generation.
- Lead the marketing components of Worldwide Product Planning (WWPP) and Long Term Strategy (LTS) for Contrast Media, directing global market research and competitive intelligence and consolidating it with the voice of region and of the customer.
- Own global brand positioning, segmentation, targeting and messaging architecture; approve regional adaptations and enforce consistency of claims and identity worldwide.
- Provide key inputs into Strategy Reviews and resource planning — market sizing, forecasting, share models and investment requirements — and allocate global downstream budget across brands, regions and channels.
- Mature Brand Defense and Lifecycle Management
- Own the global defense strategy for a portfolio facing generic and low-cost competition: value articulation, share retention, volume growth and disciplined price and tender positioning in partnership with market access and pricing.
- Build the evidence-to-message chain that sustains premium preference — patient safety, dose and workflow efficiency, supply reliability, sustainability and total cost of care — working with medical affairs and health economics.
- Lead lifecycle management: indication and presentation expansion, packaging and delivery-system innovation, injector and digital ecosystem tie-ins, and portfolio rationalization (LEAN) where SKUs no longer earn their place.
- New Product Launch Readiness and Market Preparation
- Own global downstream launch readiness for the new contrast agents entering the portfolio, from pre-launch market shaping through launch execution and the first years on market.
- Partner with global upstream marketing to build and run the market preparation agenda ahead of approval: disease- and pathway-level education, unmet-need framing, referral and protocol mapping, KOL and advocacy engagement with medical affairs and professional societies, and payer and reimbursement pathway development with market access.
- Equip commercial teams with the knowledge, materials and tools required at launch, and build a repeatable launch capability that outlasts this launch.
- Digital, Data and Standardization
- Continue the shift of the business from a field-led model to a digital-first, omni-channel model — owning channel strategy and the customer journey across web, search, email, social, virtual, congress and field-enabled digital.
- Own the martech platform strategy and tool management for
- Contrast
Media: CRM and marketing automation integration, content management, digital asset management, personalization and the global product web presence.
- Replace duplicated global and regional activity with one standardized system: global campaigns delivered as campaign-in-a-box, modular claim-approved content libraries, common templates, common naming and taxonomy, and a defined “adapt, don't rebuild” operating rule for regions.
- Establish the measurement system — a defined global KPI set, campaign and channel attribution, ROMI/ROI on marketing spend, and dashboards that leadership and regions use to make decisions.
- Deploy AI and automation across content development, promotional review acceleration, localization and translation, segmentation, next-best-action for field teams and insight synthesis; set the standards and guardrails for responsible use.
- Organization, Cross-Functional Leadership and Compliance
- Set performance goals, coach direct reports, build succession and drive a capability-building agenda that upgrades digital, analytical and launch skills across global and regional marketing.
- Partner with sales leadership, commercial excellence, training and commercial operations to ensure aligned go-to-market execution, omni-channel activation and performance tracking, with field feedback loops that inform campaign and asset development.
- Partner with medical affairs, regulatory, legal, compliance, market access and supply chain to align scientific, policy, payer and availability strategy across the lifecycle.
- Ensure all marketing activity complies with applicable pharmaceutical regulation, industry codes and GE Health Care policy in every market of operation, and provide organizational leadership for an effective and fast Advertising and Promotional Review system across regulatory, medical, legal and compliance.
- Lead change: bring an organization built for a mature, regionally run portfolio through to a standardized, digital, launch-ready model, and take the organization with you.
- KEY CAPABILITIES & QUALIFICATIONS
- Significant experience in product marketing, inclusive of extensive experience in full marketing mix of activities working with sales teams and supporting commercial teams with programs to drive awareness and sales.
- Demonstrated digital and martech leadership: has personally driven a shift from analog to omni-channel, with measurable results, not just sponsorship of one.
- Standardization and operating-model design — able to take duplicated regional activity and land a single global playbook that regions actually adopt.
- Launch experience across multiple categories and large markets, including pre-launch market shaping and launch governance.
- Advanced analytical, forecasting and financial acumen, with genuine command of marketing measurement (ROMI/ROI) and the ability to lead teams who model it.
- Strong influencing and executive communication across business functions and geographies — able to distil complex strategy into clear portfolio plans, deliver difficult messages, defend decisions and make judgment calls.
- Change management and team scaling; ability to motivate diverse, cross-functional, multi-cultural teams.
- Healthcare product and industry acumen, preferably in diagnostic imaging, contrast media or pharmaceutical imaging agents.
- Demonstrates the GE Health Care
- Cultural
- Operating
Principles: serve our people, patients and customers; lead with a lean mindset; empower entrepreneurial spirit; deliver the future of healthcare; win together and have fun.
This role is open to qualified applicants across eligible GE Health Care locations worldwide Additional Information
Relocation Assistance Provided
Global Marketing Leader, Contrast Media in London employer: GE Healthcare
GE Healthcare is an exceptional employer, offering a dynamic work environment where innovation meets purpose in the North East of England. With a strong focus on employee growth and collaboration, we provide comprehensive benefits and a culture that values every voice, ensuring that our team members can thrive while making a meaningful impact in healthcare. Join us to unlock your ambition and contribute to a healthier world through cutting-edge medical technology.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Leader, Contrast Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GE Healthcare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GE Healthcare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GE Healthcare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GE Healthcare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Leader, Contrast Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GE Healthcare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GE Healthcare:Show us that you’ve done your homework! In your application, briefly mention what you admire about GE Healthcare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GE Healthcare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GE Healthcare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GE Healthcare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
