At a Glance
- Tasks: Lead global marketing for innovative healthcare solutions and shape growth strategies.
- Company: Join GE HealthCare, a leader in medical technology with a focus on creativity and collaboration.
- Benefits: Competitive salary, comprehensive benefits, and opportunities for professional development.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact in healthcare by driving marketing strategies and leading creative teams.
- Qualifications: 10+ years in marketing, strong leadership skills, and experience in healthcare or medical technology.
The predicted salary is between 56250 - 68750 £ per year.
The Chief Marketing Officer will lead global marketing for the MI and Theranostics portfolio. This is both a business leadership role and a creative leadership role. The CMO will work closely with the Product Modality Leader and regional commercial teams to define where the business will grow, how the portfolio will win and how the portfolio will show up in the market.
Key Responsibilities
- Shape the Growth Strategy: Help define and implement the global growth strategy for business. This includes identifying the biggest growth opportunities, understanding customers and competitors, and helping the business make clear choices about where to invest, differentiate and prioritise.
- Build the Portfolio Story: Create a clear and compelling story for the business. Translate complex technology, clinical evidence and product roadmaps into simple, memorable stories. Ensure major launches have a strong creative idea and that individual product stories connect to a broader portfolio narrative.
- Drive Commercial Results: Turn marketing strategy into business performance. Lead the marketing approach for new product launches, pricing, installed-base growth and customer activation. Partner with regional and commercial teams to increase awareness, preference, adoption, market share, orders and revenue.
- Connect Global and Regional Teams: Ensure global strategy works in local markets. Create clear alignment across product, marketing and commercial teams, while giving regions the flexibility to adapt execution to customer and market needs.
- Lead the Marketing Team: Lead and develop a global marketing and product management team. Set clear priorities, build strong talent and create a culture that is customer-focused, creative, accountable and commercially minded.
What Success Looks Like
- Market share, orders and revenue growth
- Price accretion and stronger value capture
- Successful commercialisation of new products
- Growth from the installed base
- Clearer and more differentiated portfolio positioning
- Stronger customer awareness, preference and adoption
- Distinctive creative work that strengthens the business
- A high-performing global marketing organisation
The Leader We Are Looking For
We are looking for a global marketing leader with strong business judgement, commercial experience and creative instinct. The successful candidate will know how to turn customer insight into growth strategy, translate complex technology into compelling stories and work across a global organisation to deliver results. They will also be comfortable leading teams, influencing senior leaders, making trade-offs and operating in a complex matrix.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
- Ten or more years of marketing experience, including product marketing
- Experience leading global teams
- Experience in product launches, commercialisation, pricing or portfolio strategy
- Healthcare or medical technology experience required
- Strong written and verbal communication skills
Preferred Experience
- MBA or relevant advanced degree
- Experience in Imaging, Radiology, Theranostics, Molecular Imaging or adjacent healthcare technology markets
- Product management, sales or regional marketing experience
- Experience developing portfolio, launch or brand campaigns
- Experience leading creative teams, agencies or integrated marketing programmes
- Strong understanding of segmentation, positioning, pricing and lifecycle management
- Proven ability to lead change and work effectively across a matrixed organisation
Leadership, Quality and Compliance
The CMO will demonstrate GE HealthCare’s leadership behaviours: Act with humility, Lead with transparency and Deliver with focus. The leader will also be responsible for maintaining high standards for patient safety, customer satisfaction, quality and compliance, including appropriate review and approval of external marketing communications.
Chief Marketing Officer, MI+ Theranostics employer: GE Healthcare
At GE HealthCare, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the Chief Marketing Officer, you will have the opportunity to lead a talented global marketing team while driving innovative strategies in the healthcare sector. With a strong focus on professional development, competitive compensation, and a commitment to employee well-being, GE HealthCare is dedicated to empowering its employees to achieve meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer, MI+ Theranostics
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GE Healthcare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GE Healthcare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GE Healthcare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GE Healthcare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer, MI+ Theranostics
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GE Healthcare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GE Healthcare:Show us that you’ve done your homework! In your application, briefly mention what you admire about GE Healthcare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GE Healthcare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GE Healthcare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GE Healthcare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
