At a Glance
- Tasks: Drive marketing excellence for the Surgery portfolio across diverse markets and audiences.
- Company: Join GE HealthCare, a leader in innovative medical solutions.
- Benefits: Competitive salary, flexible work environment, and career growth opportunities.
- Other info: Dynamic role with travel opportunities and a focus on innovation.
- Why this job: Make a real impact in healthcare marketing while collaborating with industry leaders.
- Qualifications: Experience in healthcare marketing and strong analytical skills required.
The predicted salary is between 43200 - 72000 € per year.
As Sr. Marketing Manager – Surgery (Aquila Region) at GE HealthCare, you will play a pivotal and strategic role in driving regional marketing excellence for the Surgery (OEC) portfolio across both direct and indirect markets. This role requires the ability to flex seamlessly across B2B and B2C dynamics, tailoring marketing approaches for clinicians, hospital executives, procurement groups, and channel partners.
You will serve as the marketing right hand to the three regional cluster leaders—supporting them with business analytics, monthly operating reviews, annual marketing planning, and disciplined follow‑through on commercial programs. You will lead digital marketing, product lifecycle activities, market intelligence, commercial enablement, congresses, and customer programs across the Aquila region.
Responsibilities
- Strategic Partner to Cluster Leaders
- Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations.
- Develop and align annual marketing plans with cluster strategies, ensuring execution discipline with continuous follow-up.
- Provide real-time visibility on trends, risks, and opportunities to inform leadership decisions.
- Business Analytics & Performance Tracking
- Conduct analysis of SFDC funnel trends (stage movement, win/loss, cycle time) to identify obstacles and propose corrective actions.
- Track and communicate key marketing metrics for direct and indirect markets, enabling data-driven commercial prioritization.
- Support tender positioning with competitive intelligence, value messages, and proof points.
- Product Lifecycle Management
- Lead Aquila's marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness.
- Support structured phase-out activities ensuring customers, distributors, and Sales have clear transition guidance.
- Digital Marketing, B2B & B2C Campaigns
- Design and execute integrated digital campaigns to expand reach and strengthen visibility.
- Adapt marketing approaches to both B2B and B2C audiences across direct teams and channel partners.
- Introduce innovative marketing formats that win hearts and minds across internal and external stakeholders.
- Measure and optimize campaign impact and ROI.
- Go-To-Market Planning & Enablement
- Build strategic and operational marketing plans for direct and indirect markets.
- Develop localized commercial tools—value stories, competitive briefs, messaging decks, tender packages.
- Support distributor marketing capabilities to ensure alignment and execution consistency.
- Market, Clinical, and Competitive Insights (VOC)
- Maintain strong awareness of clinical trends, competitive actions, and market dynamics.
- Synthesize insights for cluster leaders, Sales, and global teams to shape commercial and product strategies.
- Reference Sites & KOL Engagement
- Identify and support reference sites to drive adoption and clinical advocacy.
- Develop trusted relationships with KOLs and early adopters.
- Congress, Events & Field Training
- Lead planning and execution of regional congresses including booth strategy, product showcases, and digital amplification.
- Support product and competitive training for direct sales teams and channel partners.
Requirements
- Bachelor's degree in Marketing, Business, Healthcare, or related field.
- Significant marketing experience in healthcare, medical devices, life sciences, or other regulated industries.
- Proven success in both B2B and B2C marketing across direct and indirect markets.
- Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization.
- Experience leading New Product Introductions (NPIs), including launch planning and field enablement.
- Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights.
- Experience acting as a strategic business partner to commercial leaders.
- Strong project management skills and execution discipline.
- Excellent communication and presentation skills, with ability to influence across levels.
- Ability and willingness to travel approximately 30–40% across the Aquila region.
Desired Skills
- MBA or Master’s in Marketing, Business, or Healthcare.
- Experience in Surgery, Imaging, or MedTech industries.
- Experience engaging KOLs, clinical stakeholders, and reference sites.
- Familiarity with tender processes and competitive positioning in public procurement.
- Experience in multi‑country European marketing roles.
- Knowledge of marketing automation tools, CRM platforms (e.g., Salesforce), and CMS tools.
- Experience coordinating major congresses and customer events.
- Comfort working in a fast‑paced, matrixed, multinational environment.
Core Competencies
- Strategic Thinking – ability to convert insights into marketing and commercial strategies.
- Customer & Market Insight – strong curiosity about trends, competitors, and unmet needs.
- Innovation & Creativity – ability to bring novel campaign ideas and fresh storytelling.
- Collaboration – strong cross‑functional partnership and communication.
- Influencing Without Authority – ability to guide stakeholders through insight and persuasion.
- Execution Excellence – disciplined follow‑up, structured communication, and ownership mindset.
- Adaptability – effective working across diverse markets and navigating ambiguity.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Senior Marketing Manager Surgery in Chalfont St Giles employer: GE Healthcare
At GE HealthCare, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Marketing Manager in the Aquila region, you will benefit from comprehensive career growth opportunities, competitive compensation, and a supportive environment that values diversity and inclusion. Join us to make a meaningful impact in the healthcare sector while working alongside passionate professionals dedicated to transforming lives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager Surgery in Chalfont St Giles
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a personal website or a LinkedIn profile that highlights your achievements in B2B and B2C marketing. Share insights, articles, or case studies related to surgery and healthcare marketing to position yourself as a thought leader.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and market strategies. Familiarise yourself with their recent campaigns and be ready to discuss how you can contribute to their goals. Tailor your responses to reflect your understanding of both direct and indirect markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Senior Marketing Manager Surgery in Chalfont St Giles
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in both B2B and B2C marketing, especially in healthcare. We want to see how your skills align with the specific needs of the Senior Marketing Manager role.
Showcase Your Analytical Skills:Since this role involves a lot of business analytics, don’t forget to mention any relevant experience you have with data analysis and performance tracking. We love seeing candidates who can turn numbers into actionable insights!
Highlight Your Digital Marketing Experience:Digital marketing is key for this position, so be sure to include examples of campaigns you've led or contributed to. We’re looking for innovative thinkers who can adapt strategies for different audiences.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at GE Healthcare
✨Know Your Audience
Before the interview, research GE HealthCare and understand their Surgery portfolio. Tailor your responses to show how your experience aligns with their B2B and B2C marketing strategies. This will demonstrate that you can flexibly adapt your marketing approaches to different stakeholders.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used business analytics in previous roles. Highlight your ability to interpret funnel metrics and identify trends, as this is crucial for the Senior Marketing Manager position. Bring data-driven insights to the table to impress your interviewers.
✨Demonstrate Strategic Thinking
Think about how you can contribute to the cluster leaders' goals. Prepare to discuss how you would develop and align annual marketing plans with their strategies. Show that you can provide real-time visibility on trends and opportunities, which is key for this role.
✨Prepare for Digital Marketing Discussions
Since digital marketing is a significant part of the role, be ready to talk about your experience with integrated digital campaigns. Share examples of how you've measured and optimised campaign impact and ROI, and be prepared to discuss innovative marketing formats you've introduced in the past.
