At a Glance
- Tasks: Lead marketing strategies to promote Croydon High School's vibrant community and outstanding education.
- Company: Join a historic school with a friendly atmosphere and diverse student body.
- Benefits: Enjoy competitive salary, professional development, generous pension, and discounts for GDST schools.
- Other info: Dynamic role with opportunities for creativity and career growth in a supportive environment.
- Why this job: Make a real impact in shaping the school's brand and engaging with the community.
- Qualifications: Proven marketing experience, excellent communication skills, and a strong understanding of digital marketing.
The predicted salary is between 45000 - 55000 £ per year.
Croydon High School is seeking a Head of Marketing and Communications to play a pivotal role promoting Croydon High School’s outstanding education and vibrant community.
As Head of Marketing and Communications, you will shape how Croydon High School is seen, understood and experienced—strengthening its reputation, growing engagement and supporting pupil recruitment and retention. You will lead an ambitious, insight-driven marketing strategy across digital, social media, PR, advertising, publications and events. Acting as guardian of the school’s brand, you will create compelling campaigns and content, oversee the website, SEO and GEO activity, and use data and market intelligence to identify new opportunities.
Working closely with Admissions and senior leaders, you will help deliver an exceptional journey for prospective families, from their first enquiry through to enrolment. You will also lead the marketing of Open Days, Taster Events and feeder-school initiatives, while building strong relationships across the school, GDST and wider community.
This is a varied, visible and influential role, combining strategic thinking with creative delivery. You will manage the Marketing and Communications Coordinator, external partners and the marketing budget, ensuring every project is engaging, effective and delivered to a high standard. You will bring proven marketing experience, excellent writing and communication skills, strong organisation and sound judgement. A good understanding of digital marketing, SEO, GEO, social media and customer journeys is essential, together with the creativity, energy and confidence to manage competing priorities in a busy, service-focused environment.
Further information can be found in the information for applicants attachment below.
Established in 1874, Croydon High School prides itself on its innovative approach and friendly atmosphere. The School is located in Selsdon, south of Croydon, on a beautiful campus. Croydon High is made up of students from a broad and culturally diverse range of backgrounds and the school recognises and hugely values the positive impact this has on all who teach and learn here.
As part of the GDST, the UK's leading network of independent girls' schools, we can offer a variety of benefits, such as:
- Competitive salaries and pay progression
- Extensive professional development opportunities
- Training grants for obtaining further qualifications
- GDST central training and development programme
- Generous pension schemes
- Life assurance benefit
- Free school lunches
- Up to 50% discount on fees for children at GDST schools
- Interest free loans for training, computer purchase or season tickets
- Cycle to Work scheme
- Employee Assistant Programme
- Retail and lifestyle discounts
- Financial guidance and support
- Competitive terms and conditions of employment
The closing date for applications is 12.00pm noon, Tuesday 18 August 2026. Interviews are expected to take place at the beginning of September 2026. The school reserves the right to appoint at any stage during the recruitment process. The GDST is committed to diversity, inclusion and real change: a family where every individual is valued, respected and included. We are an equal opportunity employer and welcome applications from all qualified individuals. To be eligible for employment, candidates must provide proof of their right to work in the UK.
Head of Marketing and Communications in South Croydon employer: GDST
Norwich High School, part of the GDST family, is an exceptional employer that prioritises the growth and development of its staff while fostering a supportive and collaborative work culture. With a focus on empowering students through innovative careers education, employees benefit from a competitive salary, flexible working arrangements, and opportunities for professional development, making it an ideal place for those passionate about shaping future generations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Communications in South Croydon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GDST and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GDST are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GDST on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GDST. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and Communications in South Croydon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GDST. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GDST:Show us that you’ve done your homework! In your application, briefly mention what you admire about GDST’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GDST
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GDST will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GDST, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
