At a Glance
- Tasks: Lead marketing strategies to enhance the school's reputation and engage with the community.
- Company: Join Croydon High School, a vibrant and innovative educational institution.
- Benefits: Enjoy competitive salary, professional development, and generous discounts for your children.
- Other info: Be part of a diverse community that values creativity and innovation.
- Why this job: Make a real impact in shaping the future of education and student engagement.
- Qualifications: Proven marketing experience and strong communication skills are essential.
The predicted salary is between 50799 - 50799 £ per year.
Employer: Croydon High School – GDST
Location: South Croydon, Surrey
Contract: Permanent
Hours: Full Time, 36 hours per week
Salary: £50,799
Start Date: To be confirmed
Role
Head of Marketing and Communications – Responsible for shaping the school’s reputation, driving engagement and supporting pupil recruitment and retention.
Responsibilities
- Shape and promote Croydon High School’s image across digital, social media, PR, advertising, publications and events.
- Develop and execute an insight-driven marketing strategy, using data and market intelligence to identify new opportunities.
- Oversee the school’s brand, website, SEO and GEO activity, and create compelling campaigns and content.
- Work closely with Admissions and senior leaders to deliver an exceptional journey for prospective families, from enquiry through to enrolment.
- Lead marketing of Open Days, Taster Events and feeder‑school initiatives, building relationships across the school, GDST and the wider community.
- Manage the Marketing and Communications Coordinator, external partners and the marketing budget.
- Ensure every marketing project is engaging, effective and delivered to a high standard.
Qualifications
- Proven marketing experience with strong writing and communication skills.
- Strong organisational skills and sound judgement.
- Good understanding of digital marketing, SEO, GEO, social media and customer journeys.
- Creativity, energy and confidence to manage competing priorities in a busy, service‑focused environment.
Benefits
- Competitive salaries and pay progression.
- Extensive professional development opportunities.
- Training Grants for obtaining further qualifications (GDST central training and development programme).
- Generous pension schemes.
- Life assurance benefit.
- Free school lunches.
- Up to 50% discount on fees for children at GDST schools.
- Interest‑free loans for training, computer purchase or season tickets.
- Cycle to Work scheme.
- Employee Assistant Programme.
- Retail and lifestyle discounts.
- Financial guidance and support.
- Competitive terms and conditions of employment.
Why Croydon High School?
Established in 1874, Croydon High School prides itself on an innovative approach and friendly atmosphere. Located in Selsdon, south of Croydon, the campus is beautiful. The school celebrates a culturally diverse student body and values the positive impact this diversity brings to teaching and learning.
Safeguarding Statement
The Girls’ Day School Trust is committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection checks appropriate to the post, including online searches and checks with past employers and the Disclosure and Barring Service.
We are an equal‑opportunity employer and welcome applications from all qualified individuals. To be eligible for employment, candidates must provide proof of their right to work in the UK.
The closing date for applications is 12:00 pm noon, Tuesday 18 August 2026. Interviews are expected to take place at the beginning of September 2026.
Head of Marketing and Communications in London employer: GDST (The Girls' Day School Trust)
At GDST in Brighton, we pride ourselves on being an exceptional employer dedicated to fostering an inclusive and supportive work environment. Our commitment to professional development ensures that our SEND & Inclusion Lead will have ample opportunities to grow and make a meaningful impact within our vibrant community, all while enjoying competitive salaries and a range of benefits tailored to enhance work-life balance.
Contact Details:
GDST (The Girls' Day School Trust) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Communications in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GDST (The Girls' Day School Trust) and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Head of Marketing and Communications in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GDST (The Girls' Day School Trust). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at GDST (The Girls' Day School Trust)
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GDST (The Girls' Day School Trust) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At GDST (The Girls' Day School Trust), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
