At a Glance
- Tasks: Create and deliver engaging digital content and campaigns for pupil recruitment.
- Company: Join Howell’s School, a prestigious girls' school with a rich history.
- Benefits: Enjoy professional development, flexible pension, and discounts on school fees.
- Other info: Dynamic role with opportunities for creativity and growth in a supportive environment.
- Why this job: Make a real impact in shaping the school's digital presence and community.
- Qualifications: Experience in digital marketing and strong communication skills required.
The predicted salary is between 27171 - 27171 £ per year.
Howell’s School, Llandaff, Cardiff. Fixed‑term contract until approximately April 2027, 4 days per week, start date as soon as possible. Salary: £27,171 pro rata.
About the Role
We are looking for a Digital Marketing Officer to support pupil recruitment and retention by planning, creating and delivering high‑quality digital content and campaigns across web and social platforms, in line with the School’s marketing strategy. The successful candidate will proactively source, create and publish engaging content across digital channels, develop and manage digital campaigns – including email, social media and paid advertising – and use storytelling, photography and video to showcase school life. They will manage and grow the School’s social media presence (e.g., Instagram, Facebook, LinkedIn) and build creative, audience‑focused campaigns that inform, engage and inspire.
Key Responsibilities
- Plan, create, and deliver high‑quality digital content and campaigns across web and social platforms.
- Source, create and publish engaging content across digital channels.
- Develop and manage digital campaigns, including email, social media and paid advertising.
- Use storytelling, photography and video to showcase school life.
- Manage and grow the School’s social media presence (e.g., Instagram, Facebook, LinkedIn).
- Build creative, audience‑focused campaigns that inform, engage and inspire.
Skills, Qualifications & Experience
- Proven experience in a digital marketing role.
- Excellent writing and communication skills.
- Experience managing social media channels and campaigns.
- Knowledge of SEO, analytics tools and paid advertising platforms.
- Experience using CMS systems and digital marketing tools.
- Strong organisational skills with attention to detail.
- Ability to analyse data and inform campaign decisions.
- Creative, proactive and able to generate ideas independently.
- Confident working with a wide range of stakeholders.
- Ability to manage multiple priorities and meet deadlines.
About Howell’s School, Llandaff
Howell’s School, Llandaff, is one of the oldest girls’ schools in Wales, having opened in August 1860. The school now caters for girls from the age of 3 to 16 and girls and boys 16–18. Since 1980 it has been a member of the Girls’ Day School Trust, the largest organisation of independent schools in the UK. Its 25 member schools all have a reputation for consistently high academic standards, superb pastoral support and enviable co‑curricular programmes.
Benefits
- Access to extensive professional development opportunities.
- Training grants for qualifications.
- Generous flexible private pension scheme.
- Free life assurance benefit.
- Discount of up to 50% on fees for children at GDST schools.
- Interest‑free loans for training, computer purchase loans and travel season ticket loans.
- Cycle to Work scheme.
- Competitive terms and conditions of employment.
Equality, Diversity & Safeguarding
GDST is a Disability Confident committed employer and is committed to equal opportunities in employment, training and development through an Equal Opportunities Policy. GDST is committed to diversity, inclusion and real change: a family where every individual is valued, respected and included. The Girls’ Day School Trust also promotes the welfare of children and requires applicants to undergo child protection checks appropriate to the post, including online searches, checks with past employers and the Disclosure and Barring Service.
Digital Marketing Officer in Cardiff employer: GDST (The Girls' Day School Trust)
At GDST in Brighton, we pride ourselves on being an exceptional employer dedicated to fostering an inclusive and supportive work environment. Our commitment to professional development ensures that our SEND & Inclusion Lead will have ample opportunities to grow and make a meaningful impact within our vibrant community, all while enjoying competitive salaries and a range of benefits tailored to enhance work-life balance.
Contact Details:
GDST (The Girls' Day School Trust) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer in Cardiff
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We think you need these skills to ace Digital Marketing Officer in Cardiff
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at GDST (The Girls' Day School Trust) from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at GDST (The Girls' Day School Trust) specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at GDST (The Girls' Day School Trust)
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at GDST (The Girls' Day School Trust), your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
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✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure GDST (The Girls' Day School Trust) that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
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