Senior Analyst, Ad Strategy in London

Senior Analyst, Ad Strategy in London

London Full-Time 63000 - 77000 £ / year (est.) Home office (partial)
GCS Recruitment

At a Glance

  • Tasks: Support international ad strategy and produce executive-ready presentations.
  • Company: Join a leading firm in the advertising ecosystem with a global reach.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Work in a fast-paced environment with diverse teams and exciting challenges.
  • Why this job: Make an impact in the dynamic world of advertising and strategy.
  • Qualifications: 3-5+ years in advertising, strong analytical skills, and a collaborative mindset.

The predicted salary is between 63000 - 77000 £ per year.

  • What You'll Work On
  • International Ads Strategy Support
  • Support strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication.
  • Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions.
  • Support ongoing product prioritisation tied with the sales planning process.
  • Executive Communication
  • Produce clear, concise, executive‑ready decks and documents to support leadership discussions.
  • Turn complex analysis into structured narratives with clear takeaways.
  • Support ad‑hoc strategy deep dives as needed.
  • Programmatic & Ad Ecosystem Insight
  • Apply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work.
  • Translate ecosystem knowledge into implications for ad product and monetisation strategy.

What We're Looking For

  • 3-5+ years' experience in advertising environments - e. g. ad revenue strategy, ad tech, ad strategy or programmatic.

Background in consulting, strategy, analytics, or similarly structured problem‑solving roles is highly desirable.

  • Comfort working with and analysing data sets including AI tools.
  • Exposure to targeting, measurement, audience strategy, or ads data enablement.
  • Experience working with international or multi‑market contexts is a plus.
  • Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred.
  • Strong analytical and problem‑solving skills.
  • Comfort working with ambiguity and bringing structure to complex questions.
  • Strong written and visual communication skills, particularly for senior audiences.
  • Collaborative working style with product, data, and commercial teams.
  • Pragmatic, impact‑focused mindset.
  • Bachelor's degree or higher.

GCS is acting as an Employment Agency in relation to this vacancy.

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Senior Analyst, Ad Strategy in London employer: GCS Recruitment

Join a dynamic team in the construction industry where your contributions as a Project Coordinator will be valued and impactful. With a hybrid work environment based in Doncaster, we offer flexibility, a supportive work culture, and opportunities for professional growth within a thriving sector. Our commitment to employee development ensures that you will have the resources and mentorship needed to advance your career while working on meaningful projects.

GCS Recruitment

Contact Details:

GCS Recruitment Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Analyst, Ad Strategy in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GCS Recruitment and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GCS Recruitment are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GCS Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GCS Recruitment. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Analyst, Ad Strategy in London

Strategic Analysis
Market Framework Development
Product Prioritisation
Executive Communication
Data Analysis
Programmatic Advertising Knowledge
Ad Tech Ecosystem Insight

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GCS Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of GCS Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about GCS Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at GCS Recruitment

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GCS Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At GCS Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.