As Influencer Marketing Lead , you will own and shape client North Europe's influencer marketing agenda across our consumer brands, helping us build greater cultural relevance, credibility and advocacy.
You will develop and lead culture-first influencer strategies aligned to brand and business objectives, identifying the right opportunities, talent and communities to connect with consumers in authentic and impactful ways.
Key Responsibilities
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Develop influencer strategies across Danone brands, integrating influencer activity across social, PR, media, content and wider marketing programmes .
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Identify, vet and recruit talent across celebrities, creators, micro-influencers and healthcare professionals.
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Lead campaigns end-to-end, from strategy, sourcing and negotiation through to briefing, content delivery and reporting .
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Build and manage strong, long-term relationships with creators, talent, agencies and their representatives.
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Own influencer performance measurement, working with media analytics to drive Share of Influence, Earned Media Value and campaign effectiveness .
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Manage and optimise a significant influencer investment, ensuring activity delivers against agreed objectives and budgets.
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Act as Danone North Europe's local expert for Traackr and help build influencer marketing capability across the wider marketing organisation.
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Stay ahead of emerging creator, social and cultural trends and translate industry best practice into opportunities for Danone.
What We're Looking For
We're looking for an experienced influencer marketing specialist/leader who combines strategic thinking with strong executional and relationship-management skills.
You should have:
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Proven experience developing and delivering influencer marketing strategies.
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Strong understanding of the creator, social, digital and earned media ecosystem.
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Experience managing influencer campaigns, talent negotiations and agency relationships.
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A performance mindset, with experience using data and insights to test, learn and optimise.
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Strong stakeholder management skills and the confidence to work across a complex organisation.
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A passion for culture, creators and identifying new ways for brands to become more relevant and influential.
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Influencer Marketing Lead in London employer: GCS Recruitment
Join a forward-thinking organisation that values innovation and collaboration, where as a Senior Site Reliability Engineer, you will play a pivotal role in enhancing the reliability and performance of critical banking systems. With a hybrid working model based in Knutsford or Glasgow, you will benefit from a supportive work culture that prioritises continuous improvement and employee growth, alongside opportunities for technical leadership and mentorship. Enjoy a competitive benefits package and the chance to work with cutting-edge technologies in a dynamic environment that fosters professional development.
