At a Glance
- Tasks: Lead digital marketing campaigns and optimise customer journeys across various platforms.
- Company: Join a leading global consumer brand with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on personal development and career advancement.
- Why this job: Make a real impact in a fast-paced environment while driving digital excellence.
- Qualifications: Experience in digital marketing, CRM, and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
- Digital Marketing Manager
- We're looking for an experienced
Digital Marketing Manager to join a leading global consumer brand, supporting markets across North Europe.
This is a varied role combining strategic digital consultancy with hands‑on delivery across web, CRM, email marketing, analytics, and direct‑to‑consumer initiatives.
Working closely with brand, commercial, IT, and agency partners, you'll drive digital excellence through the delivery of impactful campaigns, optimisation of customer journeys, website performance improvements, and data‑led decision making.
Key Responsibilities
- Partner with brand teams to plan and deliver digital marketing campaigns across web, CRM, email, and digital channels.
- Manage and optimise digital platforms including
Adobe Experience Manager (AEM) and related commerce technologies.
- Support CRM strategy, audience segmentation, customer journeys, and email marketing execution through
Salesforce Marketing Cloud .
- Analyse campaign and website performance using
Google Analytics , providing actionable insights and recommendations.
- Support direct-to-consumer and digital commerce initiatives focused on acquisition, conversion, retention, and customer experience.
- Manage agency relationships, campaign delivery, budgets, and project timelines.
- Drive digital best practice adoption and capability building across regional teams.
About You
- Proven experience in digital marketing, CRM, digital experience, or e Commerce environments.
- Strong knowledge of
AEM, Salesforce Marketing Cloud, Google Analytics , and website marketing platforms.
- Experience delivering customer journey, personalisation, and digital campaign initiatives.
- Strong stakeholder management skills with the ability to influence across multiple teams and markets.
- Commercially minded, highly organised, and comfortable managing multiple priorities in a fast‑paced environment.
- Experience within FMCG, consumer goods, retail, or other large matrix organisations is advantageous.
This is an excellent opportunity for a digitally focused marketing professional who enjoys combining strategic thinking, stakeholder engagement, and hands‑on execution to deliver measurable business results.
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Digital Marketing Manager employer: GCS Recruitment
Join a dynamic team in the construction industry where your contributions as a Project Coordinator will be valued and impactful. With a hybrid work environment based in Doncaster, we offer flexibility, a supportive work culture, and opportunities for professional growth within a thriving sector. Our commitment to employee development ensures that you will have the resources and mentorship needed to advance your career while working on meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GCS Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GCS Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GCS Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GCS Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GCS Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GCS Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about GCS Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GCS Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GCS Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GCS Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
