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- Tasks: Lead a dynamic marketing team to create and implement innovative strategies.
- Company: Join a forward-thinking company focused on growth and customer satisfaction.
- Benefits: Enjoy competitive salary, professional development, and free parking.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Make a real impact by driving marketing campaigns and shaping brand success.
- Qualifications: 3+ years in strategic marketing and a degree in marketing required.
The predicted salary is between 45000 - 50000 £ per year.
Hours of Work: Monday to Friday – 8am to 5pm
Full Time: 40 hours per week
Salary Range: £45,000 – £50,000 DOE
To ensure the company sustains its growth objectives by delivering a steady stream of leads and enquiries to the sales team. This will be achieved through ongoing market analysis to ensure we have a good understanding of our customers’ needs and wants.
Responsibilities
- Leading a small team, the Marketing Manager will be responsible for creating and implementing the marketing strategy. Covering all aspects of the marketing mix, you will lead our marketing campaigns, evaluate marketing performance metrics, and work closely with the sales team.
- In line with the company’s business plan, develop and implement a comprehensive strategic marketing plan with clearly defined goals and KPIs.
- Work closely with the wider sales and marketing team to develop integrated campaigns that support both brand and commercial objectives.
- Critically evaluate all campaigns and be responsible for continually improving and taking our marketing activities to the next level (based upon agreed KPIs).
- Manage and develop a small team ensuring they continue to progress and improve their knowledge and skills.
- Collaborate with other departments to continuously refine the customer journey ensuring the customer is at the heart of everything the company does.
- Ensure all activities align to the brand guidelines and brand positioning.
- Create compelling content across a variety of channels including press releases, blogs, brochures, advertorials, newsletters and CPD webinars.
- Manage agency relationships for Web, SEO, Adwords, Video and Graphic Design.
- Use data analytics to constantly improve marketing communications and optimise conversion rates and engagement levels.
- Observe all safety rules and procedures, ensuring that the work area, equipment and materials are left in a safe state; and that reasonable care is taken for the health and safety of all fellow employees and any other persons within the work area.
- Work in a manner that actively seeks to reduce any negative environmental impact in relation to the processes and procedures operating within their area and across the wider business e.g. reduction of waste, recycling etc.
- Carry out and comply with all company policies, procedures and instructions and any other reasonable duties deemed necessary by the company.
Qualifications
Essential Requirements
- Minimum 3 years’ strategic marketing management experience.
- Degree level qualification in marketing.
- Experience of using automated marketing and CRM systems.
- Brand management experience.
- Ability to lead, develop and motivate a young team.
- Knowledge of market research methods to ensure the company has a good understanding of the markets it operates in, its competitors, good customer insight, and price positioning.
- Excellent copywriting skills.
- Experience of dealing with trade and local press for PR purposes.
- Experience of events planning.
- Ability to engage with stakeholders at all levels.
- Knowledge of google analytics and social media analysis and general marketing/sales dashboards.
- Experience managing external agencies.
- Budgetary management experience.
Desirable Requirements
- Knowledge / experience of marketing within the construction industry to contractors, developers and specifiers.
- Experience with creating and managing CPD programmes.
- CIM Diploma or similar.
Benefits
- Free Parking
- Professional Development
- Holidays: 23 days
- MHFA England Mental Health First Aiders
- MetLife Benefits including 24/7 online GP Services
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Marketing Manager employer: GBSG
Contact Detail:
GBSG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use data to back up your success stories – numbers speak volumes. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies. Be ready to discuss how you can contribute to their goals and improve their KPIs. Tailor your answers to show you understand their brand and customer journey.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketers like you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your strategic marketing management experience and any relevant achievements that align with the job description. We want to see how you can contribute to our growth objectives!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how your skills match our needs. Don’t forget to mention your experience with automated marketing and CRM systems – we love that stuff!
Show Off Your Copywriting Skills: Since excellent copywriting is essential for this role, make sure your application showcases your writing prowess. Whether it's your CV or cover letter, let your personality and creativity come through – we’re looking for someone who can create compelling content!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at GBSG
✨Know Your Marketing Metrics
Make sure you brush up on key marketing performance metrics before the interview. Be ready to discuss how you've used data analytics in past roles to optimise campaigns and improve conversion rates. This shows you understand the importance of measurable results in marketing.
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team, so it's crucial to demonstrate your leadership experience. Prepare examples of how you've motivated and developed your team in previous positions. Highlight any specific strategies you've implemented to foster growth and collaboration.
✨Understand the Company’s Brand
Research the company’s brand guidelines and positioning thoroughly. Be prepared to discuss how you would align marketing activities with their brand identity. Showing that you can create compelling content that resonates with their audience will set you apart.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in previous marketing roles and how you overcame them. This will help you illustrate your ability to critically evaluate campaigns and improve marketing activities.