Department: Student Recruitment and Marketing
Location: Greenford (On‑Site)
Salary: £39,000 – £45,000
Type of Contract: Permanent / Full Time
Our Vision: Changing Lives through Education
The Role: GBS is seeking a highly motivated, analytical and results‑oriented Paid Media Specialist to support the planning, execution, optimisation and reporting of paid digital marketing campaigns across multiple online advertising platforms. The role is responsible for driving high‑quality student lead generation and maximising campaign performance through data‑driven paid media strategies. The successful candidate will play a critical role in supporting student recruitment objectives by delivering targeted, conversion‑focused campaigns aligned with organisational growth goals. This position requires a highly hands‑on individual with strong technical expertise in campaign setup, audience targeting, conversion tracking, optimisation, reporting and performance analysis across multiple paid media channels.
About the candidate: The ideal candidate will possess a strong understanding of digital marketing best practices, customer acquisition funnels and paid media optimisation techniques, combined with the ability to work collaboratively across marketing, recruitment and creative teams.
This role is not eligible for visa sponsorship.
What The Role Involves
- Paid Media & Digital Campaign Management: Lead, manage and optimise multi‑channel digital marketing campaigns across Google Ads (Search, Display, YouTube), TikTok Ads and Meta (Facebook & Instagram) to drive high‑quality leads and maximise ROI.
- Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
- Budget Management: Manage campaign budgets effectively to maximise ROI, cost‑efficiency and overall campaign performance.
- Audience Targeting: Design and execute precise targeting strategies to reach mid‑career professionals and senior‑level decision‑makers across relevant industries.
- Brand Management: Strengthen and maintain consistent brand positioning, messaging and visual identity across all communication channels and touchpoints.
- Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as CRM, Google Tag Manager, Google Analytics and Meta Business Manager.
- Market Trends & Innovation: Stay up to date with the latest paid media trends, tools and best practices to maintain a competitive advantage.
About You
- Paid Media Expertise: 3–5+ years of experience managing campaigns across Google Ads, LinkedIn Ads and Meta platforms.
- Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL and conversions.
- Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training or industry‑specific sectors.
- Data & Analytical Skills: Strong analytical and reporting capabilities with hands‑on experience using Google Analytics, Google Tag Manager, CRM and Power BI.
- Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Collaboration: Ability to work independently while effectively collaborating with cross‑functional and international teams.
What We Offer
- 25 days annual leave, plus 8 public holidays
- 1‑day extra leave per year of service, up to a maximum of 5 days
- Workplace pension scheme
- Tuition reimbursement for career development courses
- Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
- Perks@Work discounts platform, wellbeing centre and much more
- Reward and recognition programme
- £500 award employee referral scheme
- Discretionary annual performance bonus
GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.
Paid Media Specialist - Greenford employer: GBS
At GBS, we pride ourselves on being an excellent employer that prioritises student success and employee growth. Our vibrant work culture fosters collaboration and innovation, while our commitment to professional development ensures that you can advance your career in a supportive environment. Located in Greenford or Leeds, we offer flexible benefits and a chance to make a meaningful impact on students' lives, making this an ideal place for passionate individuals looking to thrive.
