At a Glance
- Tasks: Lead and optimise digital marketing campaigns to drive student recruitment.
- Company: Join a forward-thinking education organisation dedicated to changing lives.
- Benefits: Enjoy 25 days leave, flexible benefits, and a performance bonus.
- Other info: Collaborative environment with opportunities for career growth and development.
- Why this job: Make a real impact in education while honing your digital marketing skills.
- Qualifications: 3-5 years of paid media experience and strong analytical skills.
The predicted salary is between 39000 - 45000 £ per year.
Department: Student Recruitment and Marketing
Location: Greenford (On‑Site)
Salary: £39,000 – £45,000
Type of Contract: Permanent / Full Time
Our Vision: Changing Lives through Education
The Role: GBS is seeking a highly motivated, analytical and results‑oriented Paid Media Specialist to support the planning, execution, optimisation and reporting of paid digital marketing campaigns across multiple online advertising platforms. The role is responsible for driving high‑quality student lead generation and maximising campaign performance through data‑driven paid media strategies. The successful candidate will play a critical role in supporting student recruitment objectives by delivering targeted, conversion‑focused campaigns aligned with organisational growth goals. This position requires a highly hands‑on individual with strong technical expertise in campaign setup, audience targeting, conversion tracking, optimisation, reporting and performance analysis across multiple paid media channels.
About the candidate: The ideal candidate will possess a strong understanding of digital marketing best practices, customer acquisition funnels and paid media optimisation techniques, combined with the ability to work collaboratively across marketing, recruitment and creative teams. This role is not eligible for visa sponsorship.
What The Role Involves:
- Paid Media & Digital Campaign Management: Lead, manage and optimise multi‑channel digital marketing campaigns across Google Ads (Search, Display, YouTube), TikTok Ads and Meta (Facebook & Instagram) to drive high‑quality leads and maximise ROI.
- Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
- Budget Management: Manage campaign budgets effectively to maximise ROI, cost‑efficiency and overall campaign performance.
- Audience Targeting: Design and execute precise targeting strategies to reach mid‑career professionals and senior‑level decision‑makers across relevant industries.
- Brand Management: Strengthen and maintain consistent brand positioning, messaging and visual identity across all communication channels and touchpoints.
- Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as CRM, Google Tag Manager, Google Analytics and Meta Business Manager.
- Market Trends & Innovation: Stay up to date with the latest paid media trends, tools and best practices to maintain a competitive advantage.
About You:
- Paid Media Expertise: 3–5+ years of experience managing campaigns across Google Ads, LinkedIn Ads and Meta platforms.
- Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL and conversions.
- Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training or industry‑specific sectors.
- Data & Analytical Skills: Strong analytical and reporting capabilities with hands‑on experience using Google Analytics, Google Tag Manager, CRM and Power BI.
- Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Collaboration: Ability to work independently while effectively collaborating with cross‑functional and international teams.
What We Offer:
- 25 days annual leave, plus 8 public holidays
- 1‑day extra leave per year of service, up to a maximum of 5 days
- Workplace pension scheme
- Tuition reimbursement for career development courses
- Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more discounts platform, wellbeing centre and much more
- Reward and recognition programme
- £500 award employee referral scheme
- Discretionary annual performance bonus
GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.
Paid Media Specialist - Greenford in London employer: GBS
At GBS, we pride ourselves on being an excellent employer that prioritises student success and employee growth. Our vibrant work culture fosters collaboration and innovation, while our commitment to professional development ensures that you can advance your career in a supportive environment. Located in Greenford or Leeds, we offer flexible benefits and a chance to make a meaningful impact on students' lives, making this an ideal place for passionate individuals looking to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist - Greenford in London
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like GBS looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Paid Media Specialist - Greenford at GBS, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Paid Media Specialist - Greenford in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at GBS, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of GBS and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at GBS
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that GBS might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at GBS.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
