At a Glance
- Tasks: Plan and execute multi-channel paid media campaigns to generate high-quality student leads.
- Company: GBS, a dynamic company focused on innovative digital marketing strategies.
- Benefits: Competitive pay, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and results.
- Why this job: Join a creative team and make a real impact on student recruitment through data-driven marketing.
- Qualifications: Experience in digital marketing and proficiency in analytics tools like Google Analytics.
The predicted salary is between 40000 - 50000 £ per year.
GBS is seeking a highly motivated Paid Media Specialist to support planning, execution, optimisation and reporting of paid digital marketing campaigns across Google Ads, TikTok Ads, and Meta platforms. The role focuses on generating high-quality student leads and maximizing ROI through data-driven strategies.
The candidate will work with marketing, recruitment and creative teams to implement campaigns, track performance with Google Analytics, GTM and Power BI, and deliver insight-led reports.
Paid Media Lead: Multi-Channel Campaigns & ROI in London employer: GBS
At GBS, we pride ourselves on being an excellent employer that prioritises student success and employee growth. Our vibrant work culture fosters collaboration and innovation, while our commitment to professional development ensures that you can advance your career in a supportive environment. Located in Greenford or Leeds, we offer flexible benefits and a chance to make a meaningful impact on students' lives, making this an ideal place for passionate individuals looking to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Lead: Multi-Channel Campaigns & ROI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GBS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GBS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GBS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GBS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Lead: Multi-Channel Campaigns & ROI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GBS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GBS:Show us that you’ve done your homework! In your application, briefly mention what you admire about GBS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GBS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GBS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GBS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
