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- Tasks: Create and manage PPC campaigns to boost student enrolment and brand visibility.
- Company: Join a dynamic higher education company focused on innovative marketing strategies.
- Benefits: Full-time role with opportunities for growth and skill development.
- Why this job: Make a real impact in student recruitment while honing your digital marketing skills.
- Qualifications: Experience in paid marketing, strong analytical skills, and a passion for education.
- Other info: Collaborative environment with a focus on creativity and data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a skilled and results-oriented Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.
Responsibilities
- Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads.
- Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
- Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels.
- Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
- Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience.
- Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
- Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Utilize analytics tools to gather insights and make data-driven decisions to optimise campaigns, improve performance, and increase student enrolment.
- Implement landing page optimisation strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns.
- Implement best practices for landing page design, user experience, and conversion rate optimisation to improve lead quality and conversion rates.
- Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing.
- Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
- Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modelling, retargeting, creative testing, and conversion tracking.
- Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation.
- Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance.
- Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximise ROI.
- Create retargeting strategies to nurture leads through the funnel—from awareness to conversion.
- Track KPIs including CTR, CPC, CPA, ROAS, and LTV.
- Provide weekly and monthly performance reports with actionable insights.
- Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats.
Qualifications
- Excellent written and spoken communication skills.
- Bachelor’s degree in marketing, advertising, or a related field (preferred).
- Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry.
- Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent understanding of keyword research, ad copywriting, and campaign optimisation techniques.
- Familiarity with analytics tools such as Google Analytics and conversion tracking.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Higher Education
Digital Marketing Manager in Birmingham employer: GBS
Contact Detail:
GBS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, including PPC strategies and analytics insights. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with Google/Meta advertising. Be ready to discuss how you've driven results in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience with PPC campaigns, Google/Meta advertising, and any relevant achievements that align with what we're looking for.
Show Off Your Skills: Don’t hold back on showcasing your analytical skills and your ability to interpret data. We want to see how you’ve used these skills in past roles to drive results, especially in the higher education sector.
Be Creative with Your Ad Copy: Since this role involves ad copywriting, consider including a sample of your best ad copy or a brief case study in your application. This will give us a taste of your writing style and creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at GBS
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC strategies, especially those relevant to student recruitment. Be ready to discuss specific campaigns you've managed, the results achieved, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis in past roles. Bring examples of how you've monitored campaign metrics like CTR and CPA, and how those insights led to actionable changes that improved ROI.
✨Be Creative with Ad Copy
Think about some compelling ad copy you've created in the past. Be ready to share examples that highlight your ability to engage audiences and drive conversions, as well as your understanding of brand voice.
✨Stay Current with Industry Trends
Demonstrate your passion for digital marketing by discussing recent trends or changes in PPC advertising. Show that you're proactive about learning and adapting to new technologies and best practices in the higher education sector.
