WORK OPTION
The NBA currently provides eligible employees the option of working remotely one day per week.
Position Summary
The NBA's Consumer Group is responsible for driving fan growth, engagement and brand affinity across Europe and the Middle East through integrated marketing, content, communications and fan engagement initiatives. Reporting to VP, Consumer Group, the Talent Lead will sit as part of the leadership function within consumer, alongside Marketing, Comms & Digital Content Leads. This role will lead the strategy, planning and execution of the NBA's talent portfolio across Europe and the Middle East, leveraging players, legends, creators and cultural figures to support fan growth, content creation, commercial partnerships and broader consumer objectives. Success in this role requires a deep understanding of basketball culture, the creator economy and the evolving sports and entertainment landscape, alongside a strong network across sport, entertainment, media and culture. As a visible ambassador for the NBA, the Talent Lead will represent the league at major global events, building relationships and identifying opportunities that strengthen the NBA's cultural relevance, expand audience reach and drive business growth across the region.
Major Responsibilities
Player Engagement
Define and lead the NBA's talent strategy across Europe and the Middle East, establishing the long-term vision, priorities and operating approach for how players, legends, creators and cultural figures accelerate fan growth, brand relevance and commercial outcomes. Manage day-to-day operations of player marketing and team talent initiatives, serving as primary contact for EME. Organize and coordinate logistics when NBA talent travel to the region for promotional events and activations such as content. Own the regional talent investment strategy and associated budgets, ensuring resources are prioritised against strategic market, fan and commercial objectives.
Creator Strategy & Execution
Lead the NBA’s creator and influencer strategy across Europe and the Middle East, identifying and activating talent that drives audience growth, engagement and cultural relevance. Build and manage relationships with creators, influencers, celebrities, talent representatives and agencies across sport, entertainment and culture. Partner with Marketing and Content teams to deliver integrated creator and influencer programmes across priority campaigns, events and content initiatives.
Global & Media Partnerships
Partner closely with Global Partnerships (GP and Global Media Partnership (GMD)teams to develop integrated player, creator and influencer strategies that support partner objectives and drive commercial growth. Identify and develop scalable player, creator and celebrity led opportunities that enhance partner programmes, unlock new commercial value and strengthen the NBA’s partnership portfolio across Europe and the Middle East. Oversee measurement and reporting across talent initiatives, evaluating audience impact, partner value and business outcomes to optimise future investment and performance. Proactively identify new opportunities to drive direct and indirect revenue through consumer initiatives.
Industry Engagement & Relationship Management
Serve as the senior talent advisor to Consumer Group leadership, shaping integrated business, marketing, communications and content strategies through talent-led opportunities and insights. Including intergration with events and partnership leadership. Represent the NBA with senior stakeholders across agencies, talent representatives, media partners, brands and key industry forums, driving relationships that create long-term strategic value for the league. Cultivate and maintain a strong network of players, creators, celebrities, agents, agencies and key industry stakeholders. Monitor trends across sport, entertainment and the creator economy, ensuring the NBA remains at the forefront of culture and fandom.
Required Skills/Knowledge
Deep understanding of the NBA ecosystem, including players, teams, basketball culture and the broader role of sport, entertainment and creators in driving fan engagement and brand relevance. Fluency in English language. Additional language skills, a plus (particularly French or Spanish) Ability to work independently in complex and dynamic environment Ability to develop strong relationships both internally and externally to execute successful events, based on stated objectives Expertise in project management techniques and application required Team-player, self-motivated and goal-oriented Excellent written, verbal and presentation skills required Broad knowledge of event marketing, experiential marketing, media, brand management, promotions - conception through execution and event management Willingness to travel significantly internationally.
Experience Needed
Minimum of 8-10 years of international event, celebrity and marketing experience A demonstrated track-record of managing European events Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred.
Educational Background Required
Bachelor’s degree
Salary Range
N/A
Job Posting Title
Director
Equal Opportunity Statement
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. The NBA's Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third-party digital platforms and NBA partner platforms. NBA Cares, the NBA's global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability. At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success. Off the court, we're also deeply committed to social responsibility. NBA Cares leads the league's involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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Director, Talent & Player Marketing – Europe & Middle East employer: Gbr Nba Uk
The NBA is an exceptional employer, offering a unique internship experience that immerses you in the dynamic world of sports and entertainment. Located in London, interns benefit from a collaborative work culture, hands-on involvement in live projects, and opportunities for professional growth alongside industry leaders. With a commitment to employee development and a focus on meaningful contributions, the NBA provides a rewarding environment for those passionate about making an impact in the sports sector.
