At a Glance
- Tasks: Join our programmatic team to optimise revenue and manage digital advertising campaigns.
- Company: Dynamic broadcaster with a full digital footprint across various platforms.
- Benefits: Significant career growth, collaborative environment, and exposure to diverse projects.
- Other info: Collaborate with multiple teams and contribute to innovative advertising strategies.
- Why this job: Perfect for those passionate about programmatic tech and eager to expand their skill set.
- Qualifications: 1-2 years in digital advertising, strong analytical skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with a full digital footprint across TV, Non‑linear TV, Websites and Apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.
Revenue and Yield Optimisation
- Monitor daily programmatic revenue performance across all GB News platforms
- Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
- Build and maintain dashboards to automate reporting and ensure daily updates
- Build strong, collaborative relationships with our key partners through weekly/monthly meetings
Operation and Delivery
- Assist end‑to‑end campaign set ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
- Create, modify and audit placements across all SSP and DSP partners
- Manage internal technical processes such as ads.txt updates, inventory mapping and creation of ad units and placements
- Coordinate with wider stakeholders to ensure smooth delivery of projects
- Support inventory forecasting, QBR and other day‑to‑day operational tasks
Cross‑functional Collaboration
- Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
- Support pre‑sales requests to help secure programmatic and direct advertising deals
- Contribute to internal documentation, best practices and process improvements
Skills And Experience
- 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
- Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
- Strong analytical skills and confidence working with data
- Proactive problem solver with excellent attention to detail
- Ability to manage multiple tasks and stakeholders in a fast‑paced environment
- Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
- Familiarity with GAM, SSP dashboards and other monetization platforms
Programmatic Executive in London employer: GBN Media
Join a dynamic and innovative broadcaster in London, where your passion for programmatic technology will thrive. We offer a collaborative work culture that prioritises employee growth, with ample opportunities to diversify your skill set across various digital platforms. Enjoy the unique advantage of working within a full digital footprint, alongside a supportive team dedicated to maximising performance and driving success.
