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- Tasks: Lead digital growth strategies and drive product adoption for Loqate.com.
- Company: Join GBG, a leader in identity verification technology with over 30 years of experience.
- Benefits: Enjoy a diverse workplace, mentorship opportunities, and a chance to make a real impact.
- Why this job: Be part of a mission to empower genuine people digitally while working in a collaborative environment.
- Qualifications: Proven experience in product leadership, digital marketing, and strong analytical skills required.
- Other info: This is a senior executive role with a competitive salary range of £100,000-£110,000.
The predicted salary is between 72000 - 84000 £ per year.
Head of Digital Growth for Loqate.com (3796)
Head of Digital Growth for Loqate.com (3796)
1 week ago Be among the first 25 applicants
About GBG Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live. About The Team
The mission of the Global Marketing team is to help businesses around the world choose Loqate as their go-to partner for location intelligence solutions, by creating the most relevant, world-class brand. As the market leader, we deliver award-winning marketing strategies, go-to-market plans, and compelling, human-based stories that enhance brand equity and maximise our revenue. The role
As the Head of Product Digital Growth Loqate.com , you will define and execute a strategic vision to drive product adoption, user engagement, and Mid to down-market expansion. Leveraging various SaaS distribution models and frameworks such-as the Pirate Metrics framework (Acquisition, Activation, Retention, Referral, Revenue), you will lead cross-functional teams to deliver impactful growth initiatives for the Business. Your role will involve conducting market research, managing a detailed product roadmap, and making data-driven decisions to optimize product performance. With strong leadership and communication skills, you will act as the voice of the customer, ensuring alignment with user needs and business goals, while mentoring the team to foster innovation and continuous improvement. You will bring your vast experience in Product, digital growth and commercial GTM to build a sustainable digital growth portfolio for Loqate Product. What You Will Do
- Growth Initiatives: Develop and execute growth strategies to drive product adoption, user engagement, and market expansion.
- SaaS Distribution Models: Implement and optimize various SaaS distribution models, including direct sales, freemium, free trials, channel partners, marketplaces, and self-service.
- Pirate Metrics: Utilize the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework to track and optimize key growth metrics.
- Cross-Functional Collaboration: Work closely with engineering, design, marketing, sales, and customer success teams to ensure cohesive product development and go-to-market strategies.
- Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
- Product Vision & Strategy: Define and communicate a clear product vision and strategy that aligns with Loqates growth objectives.
- Product Roadmap: Create and manage a detailed product roadmap, prioritizing features and enhancements based on business impact and customer feedback.
- Data-Driven Decisions: Utilize data analytics to monitor product performance, identify growth opportunities, and make informed decisions.
- Customer Focus: Act as the voice of the customer, ensuring that product development is aligned with user needs and expectations.
- Stakeholder Management: Communicate effectively with stakeholders at all levels, providing regular updates on product progress and growth metrics.
- Mentorship: Lead and mentor the team, fostering a culture of continuous improvement and innovation.
What are we looking for
The core qualities that will help you thrive in this role are:
- Analytical Skills: Proficiency in data analysis and experience with tools like Google Analytics, Mixpanel, Segment or similar.
- B2B: Digital marketing experience and expertise with B2B product(s)
- Experience: Proven experience as a Product Leader, with a focus on growth and digital products. Commercial and Marketing experience is a major plus for this key role.
- Technical Knowledge: Strong unerstanding of digital technologies, SaaS, and market trends
- Leadership: Excellent leadership and team/people management skills, with the ability to inspire and guide cross-functional teams.
- Communication: Strong communication and presentation skills, capable of articulating complex ideas to diverse
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process. To chat to the Talent Attraction team and find out more about our benefits and why were a great place to work, drop an email to and well be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers. Unleash your potential and be part of our mission to power safe and rewarding digital lives.
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Head of Digital Growth for Loqate.com (3796) (London) employer: Gbgroup
Contact Detail:
Gbgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Growth for Loqate.com (3796) (London)
✨Tip Number 1
Familiarise yourself with the Pirate Metrics framework (AARRR) as it's crucial for this role. Understanding how to apply these metrics will not only help you in discussions but also demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the SaaS and digital growth sectors. Attend relevant industry events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss your previous experiences with B2B digital marketing and product leadership. Be ready to share specific examples of how you've driven growth and user engagement in past roles, as this will be a key focus in your interviews.
✨Tip Number 4
Research Loqate's current market position and competitors. Understanding their unique selling points and challenges will allow you to tailor your approach and show that you're genuinely interested in contributing to their growth strategy.
We think you need these skills to ace Head of Digital Growth for Loqate.com (3796) (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital growth, product management, and B2B marketing. Use keywords from the job description to demonstrate that you meet the specific requirements for the Head of Digital Growth role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital growth and how your previous experiences align with Loqate's mission. Mention specific strategies you've implemented in the past that relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: Provide examples of how you've used data analytics tools like Google Analytics or Mixpanel to drive product decisions. Highlight any successful growth initiatives you've led that were informed by data-driven insights.
Demonstrate Leadership Experience: Emphasise your leadership skills by detailing your experience in managing cross-functional teams. Share specific instances where you inspired innovation and continuous improvement within your team, as this is crucial for the role.
How to prepare for a job interview at Gbgroup
✨Understand the Pirate Metrics Framework
Familiarise yourself with the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) as it’s crucial for this role. Be prepared to discuss how you’ve applied these metrics in previous positions to drive growth.
✨Showcase Your Analytical Skills
Highlight your proficiency in data analysis tools like Google Analytics or Mixpanel. Prepare examples of how you've used data to make informed decisions that led to successful product outcomes.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you worked closely with engineering, design, and marketing teams. Emphasise your ability to lead cross-functional initiatives and how you ensured alignment towards common goals.
✨Communicate Your Product Vision
Articulate a clear product vision and strategy that aligns with the company’s growth objectives. Think about how you can convey complex ideas simply and effectively to various stakeholders during the interview.
