At a Glance
- Tasks: Design and optimise Salesforce systems for effective marketing operations.
- Company: Join GBG, a leader in digital identity verification with over 30 years of experience.
- Benefits: Enjoy competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by enhancing digital access for genuine people everywhere.
- Qualifications: Advanced Salesforce skills and experience in B2B marketing operations required.
The predicted salary is between 50000 - 65000 £ per year.
About GBG
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us, our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
Marketing Operations
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Role - GTM Operations Engineer
The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine. This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well‑governed system design.
What you will do
- Salesforce Architecture & GTM Design: Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes. Maintain and evolve the GTM data model (objects, fields, relationships, validation rules). Create documentation (data flows, field dictionaries, process maps) to support clarity and cross‑functional alignment.
- GTM Process Design & Automation: Translate business requirements into scalable, well-structured Salesforce workflows and automation. Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment. Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions. Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
- Integrations & Tech Stack Ownership: Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools. Ensure data integrity and flow consistency across the GTM tech ecosystem. Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.
- Reporting, Analytics & Funnel Visibility: Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs. Ensure consistent KPI definitions and reporting across Marketing and Sales. Partner with RevOps to align reporting frameworks and support leadership insights.
- Technology Evaluation & Continuous Improvement: Evaluate new GTM technologies and support business cases for new tools or process improvements. Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts. Stay up to date on Salesforce enhancements and GTM operations best practices.
- Cross‑Functional Collaboration & Enablement: Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation. Provide enablement and support around new processes, workflows, and tools introduced in Salesforce. Communicate updates, priorities, and system changes with clarity and transparency.
- Data Quality, Governance & Enrichment: Maintain and improve Marketing’s data quality across Salesforce and integrated MarTech platforms. Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact‑level data flows into Marketing systems. Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required. Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines.
Skills we’re looking for
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
- Experience with CRM migrations and consolidations, including Salesforce.
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
- Hands‑on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
- Ability to scope, gather requirements, manage a backlog, and prioritise with cross‑functional stakeholders.
- Strong technical problem-solving skills and a structured, documentation-first mindset.
- Ability to communicate technical concepts clearly to non‑technical partners.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process. To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers. Unleash your potential and be part of our mission to power safe and rewarding digital lives.
Salesforce GTM Operations Engineer employer: GBG
At GBG, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Salesforce GTM Operations Engineer, you will benefit from our commitment to professional growth, with access to continuous learning opportunities and a collaborative culture that values innovation and operational excellence. Located in a vibrant area, our team enjoys a supportive atmosphere where diverse perspectives are celebrated, making GBG an exceptional place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Salesforce GTM Operations Engineer
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of GTM Operations Engineer. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Salesforce GTM Operations Engineer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the GTM Operations Engineer role. Highlight your Salesforce expertise and any relevant experience in B2B funnel operations. We want to see how you can bring value to our mission!
Showcase Your Technical Skills:Don’t hold back on showcasing your advanced Salesforce configuration skills! Include specific examples of workflows, automation, and dashboards you've created. This is your chance to shine and show us what you can do.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to technical concepts.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about our company while you’re at it!
How to prepare for a job interview at GBG
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce configuration skills. Be ready to discuss flows, automation, and how you've previously designed systems that support GTM processes. Having specific examples of your work will show you know your stuff!
✨Understand the B2B Funnel
Familiarise yourself with B2B GTM funnels and lifecycle stages. Be prepared to explain how you’ve optimised these processes in past roles. This will demonstrate your ability to translate business needs into effective system designs.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams like Marketing Ops and RevOps. Think of examples where you’ve successfully collaborated across departments to achieve a common goal. Highlighting your teamwork will be key!
✨Prepare for Technical Problem Solving
Expect to face some technical scenarios during the interview. Brush up on your problem-solving skills and be ready to walk through how you would troubleshoot integration issues or improve data quality. This will showcase your hands-on experience and structured approach.
