At a Glance
- Tasks: Design and optimise Salesforce systems for effective go-to-market operations.
- Company: Join GBG, a leader in digital identity verification with over 30 years of experience.
- Benefits: Enjoy competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by enhancing digital access for genuine people everywhere.
- Qualifications: Advanced Salesforce skills and experience in B2B funnel operations required.
The predicted salary is between 50000 - 70000 £ per year.
About GBG
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
Marketing Operations
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Role - GTM Operations Engineer
The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine. This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well‑governed system design.
What you will do
- Salesforce Architecture & GTM Design
- Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes.
- Maintain and evolve the GTM data model (objects, fields, relationships, validation rules).
- Create documentation (data flows, field dictionaries, process maps) to support clarity and cross‑functional alignment.
- GTM Process Design & Automation
- Translate business requirements into scalable, well structured Salesforce workflows and automation.
- Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment.
- Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions.
- Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
- Integrations & Tech Stack Ownership
- Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools.
- Ensure data integrity and flow consistency across the GTM tech ecosystem.
- Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.
- Reporting, Analytics & Funnel Visibility
- Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs.
- Ensure consistent KPI definitions and reporting across Marketing and Sales.
- Partner with RevOps to align reporting frameworks and support leadership insights.
- Technology Evaluation & Continuous Improvement
- Evaluate new GTM technologies and support business cases for new tools or process improvements.
- Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts.
- Stay up to date on Salesforce enhancements and GTM operations best practices.
- Cross‑Functional Collaboration & Enablement
- Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation.
- Provide enablement and support around new processes, workflows, and tools introduced in Salesforce.
- Communicate updates, priorities, and system changes with clarity and transparency.
- Data Quality, Governance & Enrichment
- Maintain and improve Marketing’s data quality across Salesforce and integrated MarTech platforms.
- Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact‑level data flows into Marketing systems.
- Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required.
- Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines.
Skills we’re looking for
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
- Experience with CRM migrations and consolidations, including Salesforce.
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
- Hands‑on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
- Ability to scope, gather requirements, manage a backlog, and prioritise with cross‑functional stakeholders.
- Strong technical problem solving skills and a structured, documentation first mindset.
- Ability to communicate technical concepts clearly to non‑technical partners.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.
Salesforce GTM Operations Engineer in London employer: GBG
At GBG, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Salesforce GTM Operations Engineer, you will benefit from our commitment to professional growth through continuous learning opportunities and collaboration across teams, all while contributing to our mission of enabling genuine digital access for everyone. Located in a vibrant area, our workplace culture promotes innovation and operational excellence, making GBG an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Salesforce GTM Operations Engineer in London
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like GBG!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Salesforce GTM Operations Engineer at GBG.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like GBG.
✨Apply Directly through Our Website
When you find a suitable opening like Salesforce GTM Operations Engineer at GBG, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Salesforce GTM Operations Engineer in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at GBG, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at GBG. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at GBG
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at GBG!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
