At a Glance
- Tasks: Lead the content strategy and produce impactful thought leadership pieces.
- Company: GBG, a dynamic B2B technology company in Greater London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team focused on high-quality editorial standards.
- Why this job: Shape the narrative in a fast-paced environment and make a real impact.
- Qualifications: Strong B2B content marketing experience and excellent writing skills.
The predicted salary is between 60000 - 80000 £ per year.
GBG is seeking a Senior Content Marketing Manager for a hybrid role in Greater London. The role involves owning the content strategy, leading the Content team, and producing flagship content including thought leadership pieces and executive messaging.
Ideal candidates will have strong experience in B2B technology content marketing and excellent writing skills. You will ensure content aligns with business priorities while managing editorial standards and workflows.
This role offers the chance to work in a dynamic environment with a focus on creating impactful content.
Head of Content Strategy & Narrative employer: GBG
At GBG, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages innovation and creativity. Join us to lead a talented Content team and make a meaningful impact with your expertise in B2B technology content marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content Strategy & Narrative
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GBG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GBG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GBG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GBG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content Strategy & Narrative
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GBG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GBG:Show us that you’ve done your homework! In your application, briefly mention what you admire about GBG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GBG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GBG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GBG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
