At a Glance
- Tasks: Design and optimise Salesforce systems for marketing operations and go-to-market processes.
- Company: GBG, a leader in identity verification technology with over 30 years of experience.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Join a dynamic team making digital access safer and more rewarding for everyone.
- Qualifications: Advanced Salesforce skills and experience in B2B marketing operations.
The predicted salary is between 50000 - 65000 £ per year.
About GBG
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
Marketing Operations
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Role - GTM Operations Engineer
The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine. This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well‑governed system design.
What you will do
- Salesforce Architecture & GTM Design: Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes. Maintain and evolve the GTM data model (objects, fields, relationships, validation rules). Create documentation (data flows, field dictionaries, process maps) to support clarity and cross‑functional alignment.
- GTM Process Design & Automation: Translate business requirements into scalable, well structured Salesforce workflows and automation. Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment. Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions. Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
- Integrations & Tech Stack Ownership: Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools. Ensure data integrity and flow consistency across the GTM tech ecosystem. Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.
- Reporting, Analytics & Funnel Visibility: Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs. Ensure consistent KPI definitions and reporting across Marketing and Sales. Partner with RevOps to align reporting frameworks and support leadership insights.
- Technology Evaluation & Continuous Improvement: Evaluate new GTM technologies and support business cases for new tools or process improvements. Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts. Stay up to date on Salesforce enhancements and GTM operations best practices.
- Cross‑Functional Collaboration & Enablement: Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation. Provide enablement and support around new processes, workflows, and tools introduced in Salesforce. Communicate updates, priorities, and system changes with clarity and transparency.
- Data Quality, Governance & Enrichment: Maintain and improve Marketing’s data quality across Salesforce and integrated MarTech platforms. Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact‑level data flows into Marketing systems. Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required. Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines.
Skills we’re looking for
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
- Experience with CRM migrations and consolidations, including Salesforce.
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
- Hands‑on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
- Ability to scope, gather requirements, manage a backlog, and prioritize with cross‑functional stakeholders.
- Strong technical problem solving skills and a structured, documentation first mindset.
- Ability to communicate technical concepts clearly to non‑technical partners.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
Go-To-Market Engineer - Marketing Operations (4020) employer: GBG
At GBG, we pride ourselves on being an exceptional employer that champions diversity and inclusion, ensuring every team member feels valued and empowered. Our collaborative work culture fosters innovation and continuous learning, providing ample opportunities for professional growth within the dynamic field of Marketing Operations. Located in a vibrant area, we offer competitive benefits and a commitment to operational excellence, making GBG a rewarding place to advance your career as a Go-To-Market Engineer.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Engineer - Marketing Operations (4020)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills fit into their GTM strategy. Make it clear why you’re the perfect match for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces!
We think you need these skills to ace Go-To-Market Engineer - Marketing Operations (4020)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your Salesforce expertise and experience with B2B funnels. We want to see how your skills align with the GTM Ops Engineer role, so don’t hold back!
Showcase Your Technical Skills:When detailing your experience, focus on your hands-on work with Salesforce configurations and any relevant tools like HubSpot or 6sense. We love seeing specific examples of how you've tackled challenges in previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance. Clarity is key!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at GBG
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce configuration skills. Be ready to discuss flows, automation, and how you've used these features in past roles. Prepare examples of how you've designed and optimised workflows that align with B2B funnel operations.
✨Understand the GTM Landscape
Familiarise yourself with the go-to-market processes and how they integrate with marketing operations. Be prepared to talk about your experience with lead routing logic and lifecycle design, and how you can contribute to streamlining these processes at GBG.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires working closely with various teams like Marketing Ops and RevOps. Think of specific instances where you've successfully collaborated across departments to achieve a common goal, and be ready to share those stories during the interview.
✨Prepare for Technical Problem Solving
Expect to face some technical scenarios or problem-solving questions. Brush up on your troubleshooting skills, especially regarding data integrity and integration issues. Be ready to explain your thought process clearly, as you'll need to communicate complex ideas to non-technical partners.
