At a Glance
- Tasks: Lead global marketing strategies to create impactful sales pipelines and manage a dynamic team.
- Company: Join GBG, a leader in digital identity verification with over 30 years of experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Flexible working locations near Chester or London with a focus on diversity and inclusion.
- Why this job: Make a real difference in enabling safe digital lives for genuine people everywhere.
- Qualifications: Experience in leading teams, strong sales partnerships, and expertise in event marketing.
The predicted salary is between 80000 - 100000 £ per year.
Enabling safe and rewarding digital lives for genuine people, everywhere. We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us, our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role:
- Field Marketing: The Field Marketing team at GBG consists of regional-specific marketing professionals across Americas, EMEA, and APAC. Together, the team manages account-based marketing, event marketing, and other field activities to drive sales pipeline for each territory. Field Marketing are on the front lines of GBG’s go to market strategy and help shape the business’s overall growth.
Vice President of Field Marketing: The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We’re open to team members being based near Chester or London.
What you will do:
- Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels.
- Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters.
- Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions.
- Responsible for both first-party and third-party event marketing and increasing ROI from events.
- Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance.
- Measure the performance of the field marketing efforts, including pipeline and revenue impact.
Skills we’re looking for:
- Experience leading a globally distributed team.
- Strong partnership with sales teams and the broader go-to-market organization.
- Familiarity with 6sense or similar ABM technologies.
- Proven ability to drive ROI from events.
- Expertise in process, people, and resource management, including both in-house and external contractors.
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.
VP, Field Marketing - 12 Month Contract (4015) in Chester employer: GBG
At GBG, we pride ourselves on being an exceptional employer that champions diversity and inclusivity, ensuring every team member feels valued and empowered. With a strong focus on employee growth, we offer unique opportunities for professional development within a collaborative work culture, all while being strategically located near Chester or London, which enhances our ability to connect with diverse markets. Join us in our mission to enable safe and rewarding digital lives, where your contributions will directly impact our global expansion and success.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Field Marketing - 12 Month Contract (4015) in Chester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more genuine connections you make, the better your chances of landing that VP role.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in field marketing. Whether it’s a blog post, a LinkedIn article, or a video, let us see what you can bring to the table. This will help you stand out from the crowd.
✨Tip Number 3
Don’t just apply, engage! When you find a role that excites you, reach out to current employees on LinkedIn. Ask them about their experiences and share your enthusiasm for the position. This personal touch can make a big difference.
✨Tip Number 4
Keep it real! During interviews, be authentic and let your personality shine through. We want to see the genuine you, so don’t be afraid to share your passion for enabling safe digital lives. And remember, apply through our website for the best chance!
We think you need these skills to ace VP, Field Marketing - 12 Month Contract (4015) in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the VP, Field Marketing role. Highlight your experience in account-based marketing and managing teams, as these are key for us. Use specific examples that showcase your achievements in driving ROI from events.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for enabling digital lives and how your skills align with our mission. Don’t forget to mention your familiarity with ABM technologies like 6sense, as this will catch our eye.
Showcase Your Leadership Skills:As a VP, you’ll be leading a globally distributed team. Make sure to highlight your leadership experience and how you've successfully managed teams in the past. We want to see how you can inspire and drive performance across regions.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people. Plus, you’ll find all the details about the role there!
How to prepare for a job interview at GBG
✨Know Your ABM Inside Out
As a VP of Field Marketing, you'll need to demonstrate a solid understanding of account-based marketing (ABM). Brush up on the latest trends and technologies like 6sense. Be ready to discuss how you've successfully implemented ABM strategies in previous roles.
✨Showcase Your Leadership Skills
This role involves managing a globally distributed team, so it's crucial to highlight your leadership experience. Prepare examples of how you've led teams to success, especially in diverse environments. Think about specific challenges you faced and how you overcame them.
✨Demonstrate ROI from Events
Event marketing is a key part of this role, so come prepared with metrics and case studies that showcase your ability to drive ROI from events. Discuss specific events you've managed, the strategies you employed, and the results achieved.
✨Align with Sales Teams
Collaboration with sales teams is essential for this position. Be ready to talk about how you've partnered with sales in the past to create successful marketing campaigns. Highlight any specific initiatives that resulted in increased sales or market penetration.
