At a Glance
- Tasks: Design and optimise Salesforce systems for effective marketing operations.
- Company: Join GBG, a leader in digital identity verification.
- Benefits: Inclusive workplace, competitive salary, and opportunities for growth.
- Other info: Collaborative environment with a focus on continuous improvement.
- Why this job: Make a real impact on digital access and business opportunities.
- Qualifications: Experience with Salesforce and understanding of B2B marketing funnels.
The predicted salary is between 50000 - 70000 £ per year.
About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere. We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
Marketing Operations
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Role - GTM Operations Engineer
The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine. This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well‑governed system design.
What You Will Do
- Salesforce Architecture & GTM Design
- Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes
- Maintain and evolve the GTM data model (objects, fields, relationships, validation rules)
- Create documentation (data flows, field dictionaries, process maps) to support clarity and cross‑functional alignment
- GTM Process Design & Automation
- Translate business requirements into scalable, well structured Salesforce workflows and automation
- Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment
- Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions
- Identify process gaps, missing requirements, and opportunities to streamline GTM execution
- Integrations & Tech Stack Ownership
- Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools
- Ensure data integrity and flow consistency across the GTM tech ecosystem
- Troubleshoot integration issues and work proactively with Business Systems to maintain reliability
- Reporting, Analytics & Funnel Visibility
- Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs
- Ensure consistent KPI definitions and reporting across Marketing and Sales
- Partner with RevOps to align reporting frameworks and support leadership insights
- Technology Evaluation & Continuous Improvement
- Evaluate new GTM technologies and support business cases for new tools or process improvements
- Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts
- Stay up to date on Salesforce enhancements and GTM operations best practices
- Cross‑Functional Collaboration & Enablement
- Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation
- Provide enablement and support around new processes, workflows, and tools introduced in Salesforce
- Communicate updates, priorities, and system changes with clarity and transparency
- Data Quality, Governance & Enrichment
- Maintain and improve Marketing's data quality across Salesforce and integrated MarTech platforms
- Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact‑level data flows into Marketing systems
- Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required
- Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines
Skills We're Looking For
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
- Experience with CRM migrations and consolidations, including Salesforce
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
- Hands‑on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
- Ability to scope, gather requirements, manage a backlog, and prioritise with cross‑functional stakeholders
- Strong technical problem solving skills and a structured, documentation first mindset
- Ability to communicate technical concepts clearly to non‑technical partners
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process. To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers. Unleash your potential and be part of our mission to power safe and rewarding digital lives.
Go-To-Market Engineer - Marketing Operations (4020) in Worcester employer: GBG Plc
At GBG, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Go-To-Market Engineer in Marketing Operations, you will benefit from a culture of collaboration and innovation, with ample opportunities for professional growth and development. Our commitment to operational excellence and cutting-edge technology ensures that you will be at the forefront of driving impactful marketing strategies in a supportive and rewarding atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Engineer - Marketing Operations (4020) in Worcester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Knowing what GBG stands for and how they operate will help you stand out as a candidate who truly cares.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in Salesforce and GTM processes can directly benefit GBG. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Go-To-Market Engineer - Marketing Operations (4020) in Worcester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your Salesforce expertise and experience with B2B funnels. We want to see how your skills align with the GTM Ops Engineer role, so don’t hold back!
Showcase Your Technical Skills:When detailing your experience, focus on your hands-on work with Salesforce configurations and integrations. We love seeing specific examples of how you've optimised processes or improved data quality in previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance. Clarity is key!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at GBG Plc
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce configuration skills. Be ready to discuss flows, automation, and how you've used these features in past roles. Prepare examples of how you've designed and optimised workflows that align with business needs.
✨Understand the B2B GTM Funnel
Familiarise yourself with the B2B go-to-market funnel and be prepared to explain how you’ve contributed to its success in previous positions. Think about specific metrics and KPIs you've worked with and how they impacted overall performance.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires working closely with various teams. Be ready to share experiences where you successfully collaborated with Marketing Ops, RevOps, or Business Systems. Highlight how you communicated technical concepts to non-technical partners.
✨Prepare for Technical Problem Solving
Expect questions that test your problem-solving abilities. Think of scenarios where you identified process gaps or integration issues and how you resolved them. Having a structured approach to documentation will also impress your interviewers.
