At a Glance
- Tasks: Lead innovative marketing strategies and manage a dynamic global team.
- Company: GBG, a forward-thinking company focused on diversity and inclusion.
- Benefits: Competitive salary, flexible working options, and a supportive work environment.
- Other info: 12-month contract with opportunities for professional growth.
- Why this job: Make a significant impact in a fast-paced role with global reach.
- Qualifications: Experience in leading teams and driving marketing ROI.
The predicted salary is between 80000 - 100000 £ per year.
The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.
What You Will Do
- Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels.
- Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters.
- Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions.
- Responsible for both first-party and third-party event marketing and increasing ROI from events.
- Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance.
- Measure the performance of the field marketing efforts, including pipeline and revenue impact.
Skills We're Looking For
- Experience leading a globally distributed team.
- Strong partnership with sales teams and the broader go-to-market organization.
- Familiarity with 6sense or similar ABM technologies.
- Proven ability to drive ROI from events.
- Expertise in process, people, and resource management, including both in-house and external contractors.
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
VP, Field Marketing - 12 Month Contract (4015) employer: GBG Plc
At GBG, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong focus on employee growth and development, we offer unique opportunities for advancement within our global team, particularly in the vibrant locations of Chester and London. Our commitment to diversity and collaboration ensures that every team member feels valued and empowered to make a meaningful impact in their role.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Field Marketing - 12 Month Contract (4015)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace VP, Field Marketing - 12 Month Contract (4015)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at GBG Plc from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at GBG Plc specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at GBG Plc
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at GBG Plc, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show GBG Plc you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure GBG Plc that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for GBG Plc, so think on your feet and don't hesitate to showcase your creativity!
