At a Glance
- Tasks: Lead innovative marketing strategies and manage a dynamic team to drive growth.
- Company: GBG, a forward-thinking company focused on diversity and inclusion.
- Benefits: Competitive salary, flexible working options, and a supportive work environment.
- Other info: 12-month contract with opportunities for professional growth and development.
- Why this job: Make a real impact in a global role while developing your leadership skills.
- Qualifications: Experience in marketing leadership and strong collaboration with sales teams.
The predicted salary is between 80000 - 100000 £ per year.
The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.
What You Will Do
- Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels.
- Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters.
- Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions.
- Responsible for both first-party and third-party event marketing and increasing ROI from events.
- Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance.
- Measure the performance of the field marketing efforts, including pipeline and revenue impact.
Skills We're Looking For
- Experience leading a globally distributed team.
- Strong partnership with sales teams and the broader go-to-market organization.
- Familiarity with 6sense or similar ABM technologies.
- Proven ability to drive ROI from events.
- Expertise in process, people, and resource management, including both in-house and external contractors.
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
VP, Field Marketing - 12 Month Contract (4015) in London employer: GBG Plc
At GBG, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong focus on employee growth and development, we offer unique opportunities for advancement within our global team, particularly in the vibrant locations of Chester and London. Our commitment to diversity and collaboration ensures that every team member feels valued and empowered to make a meaningful impact in their role.
