Senior Content Marketing Manager (4014) in London

This is a senior, hybrid role combining content strategy leadership with hands-on creation and execution. You will own GBG’s content strategy and editorial priorities, lead and develop the Content team, and personally create some of our most important content – from flagship thought leadership to campaign narratives and executive-level storytelling.

You will be responsible for building a scalable, well-governed content engine that balances creativity with commercial rigour, ensuring content is clearly aligned to business priorities and performance outcomes.

What you will do:

• Own GBG’s global content strategy and editorial roadmap, defining content pillars, priorities and plans aligned to brand, product and go-to-market objectives.
• Lead and develop the Content team, providing clear direction, high editorial standards, coaching and support to ensure consistent, high-quality output.
• Create and edit high-impact content yourself, including flagship reports, thought leadership, campaign narratives, point-of-view pieces, blogs and executive messaging.
• Define and maintain content governance, including tone of voice, style guidelines, formats, accessibility, reuse and localisation standards.
• Run content operations end-to-end, owning briefing, editorial workflows, approvals, quality control and production timelines across internal and agency-produced content.
• Develop and manage the editorial calendar, balancing always-on content with priority campaigns, launches and key moments.
• Lead content strategy for hero campaigns and tier-1 brand initiatives, shaping narrative architecture and working in partnership with Field, Performance, Product Marketing and Creative teams on execution.
• Support content-led events, defining session narratives, speaker briefs, talk tracks and supporting assets for priority brand and tier-1 events.
• Partner with Performance Marketing and Field Marketing to ensure content is effectively activated and amplified, without owning channel execution.
• Establish and report on content KPIs, working with Marketing Operations to measure impact, track performance and continuously optimise the content programme.
• Manage external writers and agencies as needed, ensuring output meets GBG’s strategic, editorial and quality standards.

Skills we’re looking for:

• Proven experience in senior content marketing roles within B2B technology, SaaS or data-led organisations.
• A strong track record of developing and owning content strategy, while remaining comfortable and credible as a hands-on writer and editor.
• Exceptional writing, editing and storytelling skills, with the ability to tailor content for different audiences, seniorities and markets.
• Experience leading and developing content teams, including managing freelancers and agencies.
• Deep understanding of content operations and governance, including editorial workflows, briefing, quality control and reuse/localisation.
• Strong grasp of SEO, content performance and measurement, with the ability to translate data into clear insights and decisions.
• Experience working cross-functionally with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales.
• Commercial mindset, able to connect content decisions to business priorities, pipeline influence and brand impact.
• Highly organised, comfortable managing multiple priorities in a fast-paced, global environment.

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.