At a Glance
- Tasks: Lead content strategy and create impactful narratives for B2B technology.
- Company: GBG Plc, a forward-thinking company prioritising diversity and inclusion.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a diverse team and make a significant impact on content strategy.
- Why this job: Shape the future of content marketing in a dynamic tech environment.
- Qualifications: Proven experience in senior content marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
GBG Plc is seeking a Senior Content Marketing Manager for a hybrid role that combines content strategy leadership with hands-on creation. The successful candidate will own the company's content strategy, lead the Content team, and develop high-impact content including thought leadership and campaign narratives.
This senior role mandates experience in senior content marketing within B2B technology, strong leadership skills, and the ability to manage operations and editorial governance effectively. A commitment to a diverse and inclusive workplace is emphasized.
Senior Content Strategy Lead — Hands-On, Growth-Focused in Chester employer: GBG Plc
At GBG Plc, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our hybrid working model allows for flexibility while empowering our employees to take ownership of their roles, particularly in the Senior Content Strategy Lead position, where you will have the opportunity to shape impactful narratives in the B2B technology space. With a strong focus on professional development and collaboration, we provide our team with the resources and support needed to thrive and grow within the company.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Strategy Lead — Hands-On, Growth-Focused in Chester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GBG Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GBG Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GBG Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GBG Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Strategy Lead — Hands-On, Growth-Focused in Chester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GBG Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GBG Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about GBG Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GBG Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GBG Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GBG Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
